Melvin Village Marina is a family-owned business serving boaters on Lake Winnipesaukee and throughout New Hampshire with quality new and pre-owned boat models and lines.
For over 55 years, this boat dealership has been running its business in the picturesque town of Melvin Village, New Hampshire. Selling boats docked all over the sparkling water of Lake Winnipesaukee, Melvin Village has gained a pristine reputation for its exceptional showroom and boat repair service in the Northeast.
Services Utilized
Collaboration Fuels Digital Success
Melvin Village Marina, located in a beautiful small town in New Hampshire, is a premier destination for boating and water sport enthusiasts of all kinds! Known for its exceptional services and top-quality products, the marina sought to enhance its online presence and digital marketing efforts to boost brand awareness and customer loyalty.
Overview
With Champ as their trusted partner, Melvin Village Marina was confidently ready to take on their marketing challenges. Our team’s expertise in social media management, digital advertising, print & packaging design, local SEO, and website support helped propel the marina’s overall digital marketing strategy.
Challenge
Considering the extensive list of tasks, repair services, showroom maintenance, and organizational operations that take place daily at this New Hampshire boat marina, optimizing their digital marketing efforts was an undertaking!
Coming to our agency as a referral from another boathouse client, Melvin Village Marina saw our agency’s track record with marketing strategies for businesses in the boating industry and reached out to us for help.They ideally wanted to increase their social media following, brand awareness, and overall traffic to their website.
Our marketing team quickly began auditing the client’s website and formulating marketing strategies and steps to further increase overall brand awareness for Melvin Village Marina.
Solution
Social Media
Together in our collaboration, Champ’s social media management team created a particularly involved and engaging social media presence that was not like your average boat dealer’s.
With a beautiful collection of photographs from boat models available in their inventory showroom, much of this social media content spoke for itself! We worked with the marina team to conduct annual photoshoots of their boats for sale, while also capturing action shots of their watersports equipment rentals in use.
The Instagram account for Melvin Village Marina stays active and engaged with its followers – responding to comments, promoting upcoming events in New Hampshire, sharing behind-the-scenes footage, social media contests and giveaways, and even collaborates with influencers of certain watersports.All of these efforts naturally enhanced the boat company’s online presence entirely.
SEO
Champ’s SEO experts understood that local SEO optimization would be crucial to helping increase the client’s website traffic and sales conversions. Through an implementation of our audit and recommended action items, our marketing team worked to improve the SEO rankings of the marina’s website.
An SEO keyword list was researched to target specific zip codes and surrounding areas near Lake Winnipesaukee, further optimizing the website’s body copy and content with targeted keywords. These relative keywords and phrases reflect the different boat models Melvin Village Marina offers, as well as the varying watersports equipment rentals they offer.
Media
Champ’s Print & Packaging Design team worked closely with the client to create a one-time brochure design that displays boat rental information for Melvin Village Marina. The design of this brochure aesthetically met the client’s branding and voice, and neatly displayed the relevant and valuable information for interested customers.
Results
After implementing marketing strategies created by the Champ team, Melvin Village Marina saw significant results!
With an SEO audit, we worked with the client’s website vendor to implement action items and SEO optimization throughout the website.
Since they started working with us, they have seen a 26.7% increase in site traffic compared to the year prior.
Social media management and strategy implementation for Melvin Village has been the biggest highlight of our successful partnership.
The top performing post on Instagram received 230 engagements and their top performing post on Facebook received 440 total engagements, which is evidence that consistent collaboration and execution of a marketing strategy can result in optimal success with your target audience!
