Sharing the story of a business that has truly done it all
With locations in New York, Chicago, and soon, in Los Angeles, Bullseye NYC is a graphics installation company that has built a reputation for its professionalism and expertise in the industry. Their customer-first business model has enabled them to accept a wide range of projects across the country, confidently assuring clients that they can complete any job, anywhere – even on the tightest of deadlines. Bullseye’s services run the gamut, from window and floor graphics to commercial vehicle and building wraps. They take pride in their ability to take on the toughest challenges and brainstorm creative solutions, determined to “hit the bullseye” with every project.
On target with Bullseye NYC
Our team designed and built a bold, brand-consistent website for Bullseye NYC that reflects their skill set and achievements.
Thanks to their diverse array of services, clients and overall experiences in the industry, Bullseye NYC came to Champ with plenty of stories to tell. The problem? Those stories weren’t being shared with their target audience. In fact, their website didn’t seem to portray who they were as a business or show their capabilities and achievements.
They wanted to change that. Through our meetings with the client, we learned that they sought a website that would successfully communicate their values, services and strengths as a business. Due to the multifaceted nature of their work, they would need help organizing their service details clearly and effectively for potential clients. Visuals were a main priority for their team, and they stressed the need for photo galleries to display their work, as well as a blog to highlight their best projects.
Assigning a dedicated writer to the project, we conducted interviews with the client to gather information on their business history, their team, how they operate, and the many services they offer. Content was drafted page by page and reviewed by the client. Details from interview conversations were used to effectively share the client’s story through their new website, including attention-grabbing descriptions of standout projects on the homepage. An About Us page features a brief business history and outlines Bullseye’s strengths and values. For the new services page, we provided descriptions of each of the company’s many services, with an organized list of categories and subcategories.
Visuals were key to achieving the client’s goals for this project. Our designer utilized the colors from the Bullseye logo to create a stylish black-and-white website with pops of bright yellow, pink and blue. We also created custom icons for service categories and other descriptive lists. The site’s modern aesthetic was paired with unique design features. For example, bubbles with project descriptions on the homepage feature the brand colors as backgrounds, but switch to photos of the projects when users hover over each one.
The client’s work shines throughout: upon opening the homepage, users are greeted by a video of the Bullseye crew installing an enormous banner at Vanderbilt Stadium. The main menu includes a project gallery with photos of their many installations, and the service page also features photo galleries specific to each service category.
In addition, our team conducted keyword research and completed an SEO audit of the original Bullseye NYC website, using the information gathered to determine the client’s highest-priority SEO needs for the new site. While developing content, we used our keyword research to help the client choose the best wording for service titles and blog categories. The site was fully optimized to ensure that potential clients find Bullseye when they search relevant topics.
It was through our work with Bullseye NYC that we learned the extent of their success. Although they had created a name for themselves in the installation industry and worked with a list of clients with household names, you wouldn’t necessarily know this from their former website. By working closely with the client to set goals, learn about their business, and identify areas of improvement, we developed a brand-new site that showcases their brand and helps them stand out from their competitors.