Royal Caribbean Jewelers is a luxury jeweler retailer based in St. Thomas, Virgin Islands. With a long-standing reputation for high-end quality brands on the island and a feverishly loyal customer base, Royal Caribbean wanted to differentiate itself from the competition – both online and offline.
They came to Champ in 2017 wanting to be the top pick for tourists and cruise passengers visiting the island.
Services Utilized
Our digital marketing team implemented a variety of marketing strategies to invest in Royal Caribbean’s web presence and establish their brand authority in the jewelry industry.
Overview
Our partnership over the last 7 years has proven to be effective in elevating Royal’s marketing presence among current customers and prospects in the jewelry industry.
Challenge
The Royal Caribbean team wanted to establish themselves as the top choice for jewelry selection by tourists visiting the island. This meant our marketing agency needed to optimize their website and strategize how to utilize email and social media to reach their target audience.
Solution
A new email newsletter template was created to nurture their current subscriber list. Our continued collaboration includes managing their social media and creating website content, working directly with high end jewelry brands, like IWC, Chanel & Cartier, to update their site with relevant offerings.
Results
Our collaborative efforts have helped boost Royal Caribbean’s presence online, connecting with customers, and ultimately driving foot traffic to their store.
