We digest business intelligence, marketing goals, brand vision, and product logistics to provide best-of-breed execution plans tailored to your needs. Whether you need assistance with an overarching marketing plan, or need to dive deep into content, website, social, user experience, or print strategy, our team is here to help you develop a clear strategy, with proactive benchmarks, to achieve your marketing goals.
A Time-Tested Process to Put Your Strategy Into Action
Whether we are building a new website for you from scratch or we are helping you kick off a new marketing channel, there are certain steps we like to take to ensure success. We want to get to know you and your business in and out and let that guide our strategy throughout our relationship.
-
Discover
It’s important to us that we start with getting a clear understanding of you and your business. We want to know what makes you tick, and what keeps you up at night. What have you tried before with success, and what do you already know isn’t a fit for your business? Where would you like your business to be in six months? Five years? Ten? Our process begins with collecting as much information about your business, your industry, your customers, and your competitive landscape as possible.
1 -
Analyze
Once we have gathered detailed information from your team, our team gets to dive in. We will explore your current website, your marketing materials, your target audience, and your competitors to gather data and develop a baseline from which to set goals and launch our new comprehensive strategy.
2 -
Strategize
The set of recommendations generated by our discovery and analysis will create the strategy for your Champ project. We will provide you with recommendations on deliverables, timelines, and checkpoints. Working collaboratively with your team we will discuss our marching orders and the steps to achieve them.
3 -
Implement
Now the larger Champ team gets to join in the fun. Our designers, developers, writers, SEO and social media experts will dive into the nitty gritty of creating your deliverables and managing your project. You will start to see regular deliverables from your project manager and will get to provide feedback and guidance.
4 -
Optimize
A strategy is never set in stone, instead it’s a living thing which should be revisited regularly to adjust for changes in your business or in the landscape. Champ will monitor your progress and proactively continue to make recommendations on where we can go next. We will help you keep track of where you are achieving the greatest impact so that your resources can be invested accordingly. Your project manager will work with the team and track your reporting to continually keep things moving forward and working well.
5
Brand Strategy
Your brand is the crux of your marketing efforts. More than a logo or a swatch of colors, your brand consists of your core values, mission, and personality.
The Champ team has vast experience in assisting our clients in teasing out the essence of their brands and then creating a cohesive brand identity to support it.
As part of your partnership with Champ we can include a comprehensive brand strategy, including the creation of brand assets including logo development, font selection, and robust style guides for both digital and print marketing. Your custom style guide will then guide us as our design team created your identity suite of business cards, stationary, and other branded materials.
Our experienced design team will work with you to devise a logo design suite that speaks to the unique personality and mission of your business. Partner with Champ to create a new, one-of-a-kind brand identity, and show the world the mission and personality of your brand!
Content Strategy
No marketing strategy can be successful without quality content. We’re here to grow and engage your customer community with fresh, on-brand, impactful content.
Our team is ready to develop a comprehensive content strategy to improve performance, educate your audience and effectively manage your resources for the greatest return on investment.
Optimized User Experience
We define the User Experience as all of the interactions a visitor or user has with a website, from the first impressions upon first site visits, to site exploration, and ultimately, conversion. This includes the user interface design, the user-friendly structural and organizational architecture and visual elements, as well as the website’s usability, which allows a site visitor to easily, efficiently, and painlessly navigate the website.
A bad user experience can cause users to bounce from your website, costing you precious revenue opportunities. We create a digital storefront for your business, and invite web-searching visitors to experience your brand, products, and services in the best possible way.