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Why Your Website’s Homepage Should NOT Use a Carousel (and 3 alternatives to better convert users)

The majority of people who visit your website for the first time will likely land on the homepage, which is undoubtedly the most valuable page you’ve got. Too many sites out there are using a carousel that automatically slides content left and right, not knowing that it’s killing their conversion rates. You don’t want to […]

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How to Create Your Instagram Hashtag Strategy

If there’s one thing any social media savvy person knows, it’s how to use #hashtags. For a while there, we were so obsessed with them that people actually said “hashtag” before words when speaking. Like, “hashtag cringe”.  And while we’re a lot cooler than that now, the importance of hashtags on social media has not […]

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How Important is Page Speed for SEO?

A fast web and user experience is something that Google has long promoted. And at Champ, we advocate speed for our clients. The importance of page speed is difficult to quantify, but we know this: faster is better. All things being equal, if your competitor’s website loads faster than yours, they’re going to outrank you […]

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When Is It Time to Rebrand?

How do you know when it’s time to refresh your brand? Get the breakdown of our exact process for client rebrand projects to gain some insight for you and your business. Unpopular opinion: your brand is not yours to create. That’s right, we said it. As marketing landscapes ebb and flow, branding has increasingly become […]

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2021 Instagram Trends and Updates You Should Know About

Stepping into a new post-COVID era of social media One year in, here is how COVID-19 has changed everything, including how creators and businesses should be using Instagram. It’s time to face the music: the complexities of the real world affect the way we run, and more importantly, market our businesses. And we have to […]

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Lightin’ Up Lightwave Recruiting

How Champ Helped Transform the Lightwave Recruiting Brand   Lightwave Recruiting is a boutique recruiting agency offering permanent, temporary and hybrid placement services to employers and exclusive career opportunities to job seekers. In 2019, then known as Lightwave Partners, the client only had a one-page website. In trying to engage and connect with their customers, […]

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