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RECENT NEWS AND BLOG

Content Credibility: How to Establish a Trustworthy Brand

Think about the brands you personally follow on social media. They’re probably fun brands that you already shop from or admire for their content or products. We’d bet they’re also brands that you trust. Establishing a trustworthy brand means building a strong relationship with your audience through content. This means creating content that is intentional […]

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Why Your Brand Can’t Afford to Stay Silent on Social Issues

We’re not here to debate it: your brand cannot afford to stay silent on social issues. For decades, businesses have considered themselves separate from politics (which is often far from true in the first place). From small businesses to large corporations, marketing teams did not want to ruffle any feathers. But, times have changed. In […]

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Events,Social

7 SEO Benefits of Having a Website Blog for Your Business

Nowadays, it isn’t enough to charm your customers on social media. While changes in the way people use social media, like Instagram and TikTok, make these platforms extremely powerful for your business, they are not owned channels. If Facebook shuts down for the day, you lose access to your audience immediately. If you have hundreds […]

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How Do You Figure Out What Time and Day to Send an Email?

Email marketing is one of the most effective ways to connect with your audience and convert them into paying customers. Building your mailing list, writing emails strategically, and designing them with your audience in mind is no easy task. The last thing you want is to have a beautifully crafted email, perfectly tailored to your […]

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4 Tips for Designing Your Email Newsletters (with Examples!)

If you’ve followed along with our Email Marketing Series, you know that your customers are flooded with emails on the daily.  The good news is that when they found you, whether it was on social media or your website, they liked you enough to opt-in to your newsletters. The bad news is that they do […]

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5 Copywriting Tips to Send Better Newsletters

Marketing professionals everywhere can agree on one thing: email marketing is always worth your time. Email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available for small businesses. Once your subscribers opt-in to your email list, it’s important to connect with them. These […]

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