Starting up as a women-owned cannabis brand in Massachusetts, Kelia was motivated by the concept of incorporating daily mindfulness and wellness practices into one’s routine. This elevated beverage cannabis brand is creating a higher standard with its refreshing beverages – made by combining cannabis distillates and quality ingredients to create an invigorating and uplifting way of life.
Services Utilized
Pushing the boundaries of cannabis stereotypes
The Kelia team wanted to create a product that would make both men and women feel like they’re getting a delicious and high-quality health drink that would leave them empowered and elevated – way beyond the average cannabis beverage.
Overview
Kelia reached out to our marketing team looking for general help in all marketing elements – brand awareness, logo and branding design, social media management, product photography, and even increased traffic to their cannabis website.
Challenge
Our marketing team was up for the challenge of creating an overall branding identity and design that resembled the simplicity and luxury of their product. Additionally, the Kelia team wanted a cannabis beverage packaging design that was not like most other products you’d see on shelves.
Kelia wanted to be known as the most mature, sleek and stylish cannabis-infused beverage packaging on the market. The goal was to go in the opposite direction of the common colorful packaging you see and find a look that would resonate with their target audience.
Solution
Kelia’s logo was designed by our expert team to give that sophisticated and elevated feel without the colorful flashiness of other cannabis beverages.
In addition to the general branding identity, Kelia followed three slight logo design variations based on the product flavor options. While many major cannabis beverage brands have taken a more colorful, bright, and playful approach to their brand design, Kelia chose a more neutral, futuristic, classy and rich design perspective.
After establishing a clean brand identity and logo design, we assisted Kelia in product photography to capture the essence of each flavor offered. We also created a website landing page to make it easy for people to find Kelia online and inquire about purchasing the products.
Results
The Champ and Kelia teams collaborated thoroughly to create a unique product that hit the Massachusetts dispensary shelves in the fall of 2023. Our team felt strongly that when you have a beverage with such refreshingly delicious and rich flavor, the logo design and packaging should be timeless, simplistic and chic – and that’s exactly what was accomplished.
