Canna Companion wanted to stand out from the noise.
This veterinarian-owned and operated CBD brand for pets spent over 20 years conducting first-hand research of over 10,000 companion animals to formulate the most reliable CBD pet supplement on the market.
With this type of diligence, it’s no surprise that this brand wanted to leave a mark in the pet CBD space by slowing down and leading with purpose. From compliance and sustainability to diversity and inclusion, Canna Companion wanted to share its commitment to building an ethical business.
To truly share the impact of their CBD supplements and business practices, Canna Companion’s marketing efforts not only needed to align with their values but also be strategic to get in front of more customers.
When creating content for a pet CBD brand, compliance can feel like a minefield. With a background in veterinary science, the Canna Companion team knew clearly what they could not say, but they struggled to find the right way to communicate the value of their brand to their audience.
Although Canna Companion’s product audience is companion animals, such as dogs and cats, its target audience is made up of pet parents (the buyers). This made the human-pet bond a focal point of the brand and its value proposition.
As a result, the team at Cannabis Creative, a division of CHAMP, centered its marketing strategy around the values Canna Companion put above all: patient care, sustainability, and inclusion.
By taking a value-based approach, we were able to accelerate brand loyalty. Concerned pet parents became drawn to Canna Companion for its values and what the brand stood for, cultivating a deep loyalty and respect before anything else. Then, when we mentioned the product, the customers were already comfortable with the brand.
The Cannabis Creative team accomplished this through organic blog content, search engine optimization, and email marketing.
Ultimately, the Canna Companion team came to us to create awareness around their brand while remaining compliant with the complex rules and regulations of the veterinary industry. Additionally, they wanted to update their website to showcase all this messaging in a clear and thoughtful way.
Cannabis Creative’s search, content, email, and website design teams collaborated efficiently to help Canna Companion redefine ethical business in the pet CBD space.
They are proof that small businesses can in fact pursue sustainable practices, have progressive policies, and greatly limit their impact on the planet – all while scaling their impact through increased website traffic and sales.