Canna Companion - Champ Internet Solutions
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Canna Companion Redefines Ethical Business

Services Utilized
Media

Media

SEO

SEO

Social Media

Social Media

Website Development & Design

Website Development & Design

Overview

To truly share the impact of their CBD supplements and business practices, Canna Companion’s marketing efforts not only needed to align with their values but also be strategic to get in front of more customers.

When creating content for a pet CBD brand, compliance can feel like a minefield. With a background in veterinary science, the Canna Companion team knew clearly what they could not say, but they struggled to find the right way to communicate the value of their brand to their audience.

Challenge

Although Canna Companion’s product audience is companion animals, such as dogs and cats, its target audience is made up of pet parents (the buyers). This made the human-pet bond a focal point of the brand and its value proposition.

As a result, the team at Cannabis Creative, a division of CHAMP, centered its marketing strategy around the values Canna Companion put above all: patient care, sustainability, and inclusion.

Solution

By taking a value-based approach, we were able to accelerate brand loyalty. Concerned pet parents became drawn to Canna Companion for its values and what the brand stood for, cultivating a deep loyalty and respect before anything else. Then, when we mentioned the product, the customers were already comfortable with the brand.

The Cannabis Creative team accomplished this through organic blog content, search engine optimization, and email marketing.

Results

Ultimately, the Canna Companion team came to us to create awareness around their brand while remaining compliant with the complex rules and regulations of the veterinary industry. Additionally, they wanted to update their website to showcase all this messaging in a clear and thoughtful way.

Cannabis Creative’s search, content, email, and website design teams collaborated efficiently to help Canna Companion redefine ethical business in the pet CBD space.

They are proof that small businesses can in fact pursue sustainable practices, have progressive policies, and greatly limit their impact on the planet – all while scaling their impact through increased website traffic and sales.