Overview

Joseph Finn Co., Inc. is an industrial appraisal and auctioneering firm that was founded in Boston over 50 years ago by Joseph Finn. The company conducts online, onsite and webcast auctions for a variety of industries worldwide. A full-service auctioneering company, Joseph Finn Co., Inc. continues to be a family-owned and operated and is a well-known and respected member of the industry. Joseph Finn Co., Inc. places a strong emphasis on personal service and has been helping clients get the best possible value for their assets since its founding.

Challenge

When Joseph Finn Co., Inc. came to Champ, they were using a website platform they had for many years and they were no longer satisfied with the user experience it provided. Also, the many variables needed for the auction, such as content and pictures were not managed together in a centralized source. The Finns were looking to change this experience by having a more dynamic site in order to stay ahead of their competition.

• Create a web 2.0 website built to provide more functionality
• Construct a web app for easy auction updates
• Centralize all details and specifications needed for auctions to be listed into one source
• Update logo/branding/media kit
• Provide web support for auction updates

Solution

Champ created a CMS-based website for Joseph Finn Co., Inc. that encompassed the web 2.0 look and feel that the company desired. To further enhance the new design, Champ updated Finn’s logo and created a media kit that made it easily transferable across all web and print platforms. Though an updated branding strategy was a significant part of their development, the largest part of the company’s web enhancement strategy went to a customized web app that allows Joseph Finn to easily upload new auction items.

Results

The new website for Joseph Finn & Co., Inc. streamlined the company’s entire business process and saved their staff hundreds of hours of cataloging through combining all auctioneering activity into one centralized portal. Prior to their new website, Joseph Finn did not have custom traffic reporting. Organic search traffic to the Finn website has significantly increased when comparing website traffic in year-over-year. Their new webpage now ranks organically with sublinks to further show their authority in the industry.