North Texas Marine has been selling prestigious boating lines since 1954. As the leading boat dealership for models such as Four Winns, Starcraft, and Lowe, North Texas Marine offers great prices and exceptional service that won’t leave boat buyers high and dry. With locations in both Gainesville and Fort Worth, Texas, this client came to CHAMP in hopes of marketing their dealership for better brand recognition and promoting their extensive inventory of models offered.
Services Utilized
Propelling North Texas Marine to New Depths
With a wide selection of pontoon boats, fishing boats, ski boats, powerboats, wakeboards, accessories, apparel, and boat service repair parts – North Texas is easily anyone’s one-stop shop for all things boating.
Overview
Considering the large inventory and showroom at both Gainesville and Fort Worth locations, North Texas Marine had worked tirelessly to promote their services and boats to their surrounding targeted areas. They needed general assistance and support in keeping up with all of their marketing efforts.
Challenge
After they were referred to CHAMP Digital Marketing Agency by an already-established boating industry client, our team worked with North Texas to put together a proper diagnosis and strategic plan that would help to increase customer engagement through promotional campaigns and content, while creating higher visibility for search engines.
Solution
Considering the numerous factors that play into successful digital marketing strategies, CHAMP had our work cut out for us – and we were up for the challenge!
Customer loyalty and brand recognition were immediately elevated through strategic email campaigns to the client’s customer base.
A solid email campaign strategy starts with identifying your target audience and the type of message you are aiming to relay in your email. Since North Texas is marketing more specifically to lake boaters, we often curate email content that reflects the boating lifestyle of families enjoying time on the water together.
Our Email team works to create a series of email campaigns to be sent out monthly. These email campaigns help keep their audience informed on the latest promotions, upcoming seasonal events, dealership changes, and updates. Even blog content written by our agency is shared and repurposed to increase traffic to their website.
Although the client’s initial impression and understanding of SEO was minimal, our SEO marketing team worked with North Texas Marine to efficiently optimize their website to increase traffic, visibility, and help funnel in new customers and sales. After a full SEO audit on the North Texas website, our SEO team worked to optimize pages and further enhance their online presence. Because this client has boat dealership locations in both Fort Worth and Gainesville, our team also strategized local SEO keywords and terms to target surrounding zip codes and cities.
With a refresh of their Google Business Profile, both boat dealership locations hosted accurate and detailed information about their location hours and directions and even showcased satisfied customer reviews.
Our current continuous work with this client includes focusing closely on the existing content of the North Texas Marine website and optimizing copy to focus on specific SEO keywords and further increase their rankings.
Results
Given such a large boat inventory at both boat dealership locations, North Texas Marine needed an efficient marketing strategy that would streamline interested customers through the buyer’s journey.
Within one year of our collaboration with North Texas Marine, the client has reached open rates from their email campaigns that are above the collective industry’s average. Even during the non-boating season, they’ve seen consistent email opens and audience engagement month after month. Additionally, through focusing on their list of researched SEO keywords, the team’s website now has numerous pages in the top 10 search results for Google.
In all, the North Texas Marine team and CHAMP collaborated seamlessly to effectively enhance brand visibility and customer engagement, resulting in a significant improvement in the online visibility and optimization of their website.
