Patient Safety USA is a distributor of cutting edge safe patient handling solutions for health care and long-term care facilities. Patient Safety USA are distributors for Pressalit Care and American Dryer; selling safe patient handling equipment for hospitals, nursing homes, rehab facilities, assisted living facilities, home care, and more. They help people in need with safety products that meet their lifestyle. Working with large-scale institutions as well as small-scale facilities they provide comfortable and above-all safe solutions for the bathroom, bedroom and the home.
Services Utilized
“Hiring Champ covered all of my bases with one partnership. Bringing them on was like hiring an entire marketing department for the cost of a single employee.”
PATIENT SAFETY USA CASE STUDY
Champ manages the headache of keeping up with social media strategy and communication so that the executives at Patient Safety USA can focus all of their energy on business operations. In the past year alone, they have experienced a 500% increase in LinkedIn engagement.
Overview
Patient Safety USA is a distributor of safe patient handling equipment serving the Mid-Atlantic Region and beyond. With over thirty years of experience working in the medical device field, they specialize in the distribution of innovative equipment, including adult changing tables, wheelchair sinks, grab bars, shower chairs, and other equipment designed to safely move patients and assist them with their tasks of daily living. They are distributors for Pressalit Care and American Dryer; selling equipment to hospitals, nursing homes, rehabilitation centers, assisted living centers, and other health care facilities.
Challenge
Patient Safety USA initially approached Champ with a branding dilemma. They had been founded with the name Mid-Atlantic Lift. They found the name to be too narrow both in its geographical limitations and in its lack of descriptiveness of the variety of products they distributed. They needed a new brand name, a brand identity, and web and marketing materials to support it. Prior to working with Champ, they had garnered most of their business via their excellent reputation and referrals, but they wanted to do more to expand their reach in the marketplace.
- Build a brand identity that better represented core offerings
- Create an elegant, responsive website
- Create a scalable platform to feature available products
- Develop a social media presence to expand reach and further industry leadership
Solution
Champ assisted Patient Safety USA in creating a new brand name. Following establishing the name Patient Safety USA, Champ created a logo, brand standards color palette, and supporting materials, including business cards, tradeshow materials, and more. Most importantly, Champ acquired the domain www.patientsafetyusa.com, and created a clean, modern, responsive e-commerce website for Patient Safety USA built with SEO best practices in place and designed to scale as they grow. To support their new web presence, Champ created and manages social media profiles for the company on Facebook, LinkedIn, Twitter, and Google+. On an ongoing basis, Champ continues to provide social media management and custom personalized LinkedIn techniques, SEO services, marketing outreach via a custom designed newsletter, and ongoing marketing and web support for Patient Safety USA.
Results
Patient Safety USA now has a clear brand identity which properly communicates the focus of its business. Its new website cleanly features all of the products it distributes and can be easily updated to add or change products. Its fully built-out resource center provides extensive information to its users while providing excellent SEO and content marketing benefits to the business. Champ manages the headache of keeping up with social media strategy and communication so that the executives at Patient Safety USA can focus all of their energy on business operations. In the past year alone, they have experienced a 500% increase in LinkedIn engagement.
