There are simply too many social media mediums today to be able to keep your business up-to-date on each and every one. Well, lucky for business owners, there are a number of available programs designed to help you manage and update all of your social media outlets in one centralized location. We are going to give you a glimpse of three of our favorites: Hootsuite, Buffer, and Sprout Social.
- Hootsuite: Hootsuite is one of the most popular social media management tools available. While there is no free version of this program that allows you to access the amazing features, a paid plan is completely worth it. After you connect all of your social media accounts, you will be able to view all of them in the left corner of your central dashboard. Then, you can easily switch between Facebook, Twitter, LinkedIn, Google+, and Instagram posting individual content or posting to all or any combination of them at once. You can use photos, schedule timing of posts, and individualize your posts to the specific site requirements. Additionally, Hootsuite provides data analytics to allow you to track your campaign growth.
- Buffer: Buffer is easy to use and effective. There is a free version with limited features, or you can sign up after your trial period to make use of all the fantastic features available. Adding and removing networks is simple in Buffer, and connecting to a group of or individual profiles is easy. You are able to create and share your content right in the program, and Buffer provides detailed reports about your marketing endeavors allowing you to improve your social media presence. You can have Buffer post to any of your networks automatically, and specify the timing and frequency of these posts. What makes Buffer really stand out is that each user has the option to download a mobile app or use the browser extension.
- Sprout Social: Sprout Social is a little bit different from the other social media management tools we have mentioned. This program has a large emphasis on communication between a business and its customers. You can see various members of your team and as well as collected demographic and usage data about your audience. Sprout Social allows you to manage tasks and share scheduled updates. A truly unique feature of Sprout Social is that you can use the content on social media relating to your business to find relevant keywords and trends.