Have you noticed lately all of the social media statuses being shared online via screenshot? Despite the ability to delete and edit social media posts, you have to be very careful what you put out on the internet as it takes only seconds for a user to capture it in a screenshot allowing it to linger and be shared forever.
When you post for your brand on social media, make sure that you thoroughly review your posts and consider these factors:
- Grammatical mistakes look unprofessional. It is worth writing your social updates in advance when possible to give time for review, preferably by multiple proofreaders, to avoid mistakes that make your business look sloppy or unprofessional.
- Know the source of your shares and retweets. If you are too quick to share a post or retweet an interesting tweet, you might not notice that the original source is one of your competitors, or worse, a controversial figure or group that you don’t want your business associated with.
- Understand your hashtags. Hashtags are another social media tool which should be used carefully. While they are a great way to get visibility for your posts and important to use, you want to know where they originated and who else is using them before you associate them with your business.
- Align with your mission. If you are unclear on where your business stands on a topic or your stance is subject to change, that might not be a topic you should post about on social media. You want to make sure that your posts align with your mission and brand in order for them to properly support your marketing.