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Email Marketing Essentials That Every Business Owner Needs to Know

by Kavya Sebastian

Take a look at your personal inbox.

How many of your emails are from people you actually talk to? How many of them are newsletters from businesses and brands you follow (and even some you don’t)?

We’re guessing the answer to that second question is – a lot.

With 3.8 billion active users, it’s no wonder that businesses are using email to reach their customers. In fact, in 2020 alone, there were 306.4 billion emails sent and received per day worldwide, making email marketing one of the most effective ways to reach people.

With a well-crafted strategy, businesses can effectively communicate their brand, products, and services directly to potential customers’ inboxes. Email marketing allows for personalized and highly segmented campaigns, ensuring relevant content reaches the right individuals at the right time. It fosters customer loyalty and trust through regular communication and builds long-term relationships.

In a digital age where inbox access is constant, an effective email marketing strategy becomes an indispensable tool for business growth and success.

According to HubSpot, email generates $38 for every dollar spent on average, which is a massive 3,800% return on investment. In other words, if you aren’t using email for your business, you’re doing it wrong.

With all the possibilities of email marketing – newsletters, automated sequences, and growing your email list – approaching email marketing the right way can seem overwhelming.

Not anymore.

In our Email Marketing Essentials series, we’re breaking down all the things you need to know to level up your email marketing game. We’ll cover best practices, audience segmentation, key performance indicators, list-building strategies, writing and designing the perfect email, and more:

With over a decade of experience in digital marketing, our experts have rounded up our top email marketing insights so you never have to second-guess your strategy.

You’ll see that overall, the best way to generate opens, increase click-through rates, and engage with your audience is to never forget the golden rule of email marketing and always lead with the reader in mind.

Consistently delivering value is key to not only building a stronger brand presence in the minds of your customers but also enhancing their experience as they interact with your brand. From reading about your latest product in a weekly newsletter to searching their inbox for a discount code to visiting your site and actually purchasing that product, a well-nurtured subscriber will engage with you over and over again.

The craziest part? Our blog series and FREE ebook only cover the BASICS. There is a plethora of advanced tactics you can implement to get in front of your customers, such as drip campaigns, nurture sequences, and autoresponder strategies.

While it is certainly doable to manage all these possibilities of email marketing by yourself, it takes a professional to produce the results you want to see.

Champ’s Boston-based team has decades of experience in web design & development, SEO, branding, email and social media marketing, and content strategy. We have helped brands build segmented email lists and executed targeted campaigns for businesses of all industries to reach a broader audience.

If you want to get started on email marketing for your business, contact us today.

PO Box 95240, Newton MA 02495 | 617.517.0733
Champ ensures you have years of industry knowledge and expertise right at your fingertips. By creating highly customized programs, Champ delivers measurable results so your business thrives and outshines the competition.

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