Zeta optimizes ZetaCRM to help marketers message more efficiently with existing customers and prospects. ZetaCRM’s customer relationship marketing solution creates data-driven, omni-channel programs that are elevated by machine-learning driven personalization. This 1:1 marketing at scale is enabled by robust data management capabilities. With the ability to synthesize disparate data sets into a single view of the customer, ZetaCRM’s data services enable personalization at every touchpoint and every micro-moment.