Get Started

Interested in working together?

Get Started

Little Shop of Olive Oils

The Little Shop of Olive Oils is a specialty olive oil and balsamic vinegar boutique based in Massachusetts. With a wide selection of pantry essentials and gourmet items, The Little Shop prides itself on helping their customers create shared moments in their kitchens with the best olive oils and balsamic vinegars they have to offer.

Services Utilized
Strategy

Strategy

Web

Web

Search

Search

Social

Social

Print

Print

Media

Media

“We went from 25 sales online all of last year to 500 in just 2 days..I was astounded”

—Tracey Wilkinson

Shop Owner

Overview

Through thoughtful, research-driven, human-first strategy, we were able to help The Little Shop of Olive Oils completely transform their brand, product, and website in a way that magnetized their business and increased sales.

Challenge

After a couple of years of finding their footing, The Little Shop was looking to step into the next era of their business and expand on a national scale.

However, five years in, the client felt their overall brand was outdated. Their competitors were more visually modern and upscale, their website was not as intuitive as they needed, and they were seeing conversion rates under the industry standard.

Solution

With a premium, higher-priced product and an outdated brand, the main goal was to bridge the gap between product quality and perceived quality. To do this, the Champ team focused on three main areas: (re)branding, product packaging, and website design.

Although The Little Shop of Olive Oils had a product worth bragging about, their customers needed to feel a deeper connection to that quality. That meant our design efforts would be focused on communicating luxury and designing with user-experience at top of mind.

We showed the client a preliminary mood board displaying the creative direction for their new brand. From here, we implemented the new color palette, logo, font suite, and other assets in their packaging design.

The main challenge was to design product packaging that aligned with olive oil users. To ensure that our design took into consideration the unique user experience, our team put in 120% to conduct extensive industry research that would inform all design decisions.

We found that:

  • The bottle had to be cabinet-height. Olive oil has to be stored away from the stove, oven, or other heated appliances as the heat can damage the oil. To protect the product, the bottle needed to be designed at a height that allowed customers to store the product in their kitchen cabinets or pantry.
  • We were unable to print the design on matte paper or glass because customers would not see when they’re running low on product.
  • The label could not be positioned too close to the stem of the bottle or it would be stained by any oil or vinegar that drips after pouring.

Our design team then created stickers for each of the different flavors of olive oil and balsamic vinegar and presented the new, research-backed bottle design concepts.

The same approach was applied to updating the client’s website. As our web design and development team began making changes to the existing website, we improved the user-experience.

For instance, the original website showed product pages in a vertical layout, meaning that all of the product details such as the description and nutritional information were listed after scrolling through to the bottom of the page. Using our observations of the industry, we knew to keep all the product information above the fold, making it easier for visitors to quickly get a glimpse of the product.

We also updated the website to feature larger, higher-quality images, an announcement bar, and rotating customer testimonials to further establish the authority and quality of the brand. To emphasize the ‘feeling’ element of the purchase decision, we mimicked the Instagram Shop tag feature on The Little Shop’s website to allow users to see how fun kitchen items like charcuterie boards or pantry baskets could be built using the client’s gourmet products.

In addition to these more creative changes, we also had our expert SEO team optimize the entire site. We also assisted in the strategization and implementation of a new business opportunity. The client wanted to scale up to be able to provide bulk gifting and event favors as offers. This involved our team’s efforts to create a content strategy around the launch and promotion of this new offer on their website.

Results

In February 2021, prior to the rebrand project, The Little Shop website visitors were converting into paying customers at about 1.5%, with the industry average hovering around 2%. When it was all said and done, our Champ marketing team was able to increase the conversion rate to 2.8% (a more than +86% change!).

Through thoughtful, research-driven, human-first strategy, we were able to help The Little Shop of Olive Oils completely transform their brand, product, and website in a way that magnetized their business and increased sales.

55 Chapel St., Suite 105, Newton, MA 02458 | 617.517.0733
Champ ensures you have years of industry knowledge and expertise right at your fingertips. By creating highlycustomized programs, Champ delivers measurable results so your business thrives and outshines the competition.

Client Support
Chat Icon

Get Help >