Overview

Pet World is a small, family-owned business founded in 1990. Its owners had years of experience selling wholesale pet supplies and saw an opening they needed to fill in the retail pet supply market. The store has a large array of items for pets of all kinds and sizes and also carries many hard-to-find products. Pet World takes pride in its knowledgeable and caring staff and has well-cared for small animals, including fish, reptiles and birds at their Natick store available for purchase.

Challenge

Prior to contacting Champ, Pet World had a website that was not fully functional and did not meet their needs online. They had worked with an agency that essentially never finished the job when building their site. Pet World wanted to have a website that allowed them to communicate with their customers and draw in new business. The store also needed help updating their brand, as it had not been updated since their founding in 1990. Being a small business, Pet World needed help from a company that could give them the most benefit for their relatively limited marketing budget.

• Replace their outdated website and create a new site with expanded capabilities
• Craft a brand identity
• Develop a presence on social media
• Enable channels for better communication between the company and its customers
• Create a simple solution to maintain online presence

Solution

Champ worked with Pet World to create a new, functional website that fully met their online needs. Champ implemented a new marketing strategy for Pet World which enabled the company to connect and engage with their customers. By creating a double opt-in subscriber list, over 2,500 customers have signed up to receive e-mail blasts from Pet World. Champ’s website and marketing strategy for Pet World has enabled the company to have a brand identity with long-term scalability. The site is easy for Pet World employees to make updates to, and easy for customers to navigate and understand. Pet World is able to manage its own Facebook presence with strategic support from Champ.

Results

Pet World’s new website has received lots of positive feedback from their customers while also attracting new business, making their ROI a website that paid for itself. Before their new website, Pet World had to budget monthly to participate in PPC advertising. Once their new website was launched, the need for PPC advertising was diminished as organic search traffic for the company has skyrocketed. Pet World’s online presence has also helped the family-owned business maintain their market share even with two big-box pet supply stores within a mile of them. Champ’s assistance with their facebook presence has helped them grow an audience of over 900 local fans. Champ proved to Pet World that they could get a top-quality website without breaking the budget.