Tired of playing tug-of-war with your pup over the leash? Say goodbye to the canine chaos with Leash Links. This dog product brand offers a patented solution to leash chewing, puppy training, and navigating busy streets with chew-proof dog leashes.
The team at Leash Links came to us with their product, looking for a partner to help them go to market. We helped them establish a bright, colorful brand, build a new website to communicate the innovation of their products to dog parents, and kickstart their social media to attract the right audience.
Services Utilized
A New Leash on Life
From branding, website design and development, social media management, SEO/SEM, and business development, Champ’s expert team launched the Leash Links brand from start to finish with the right foundation in place to help it succeed.
Overview
The four founders of Leaash Links came to us with their innovative and niche product idea with no name, no branding – nothing. Starting from scratch, the brand now known as Leash Links began with just a product, and they needed help bringing their business to life.
Champ helped guide them through business development, branding, website design, social media strategy, Google advertising and SEO, and organic content creation on nearly all channels.
Challenge
With a patent-pending product idea, the Leash Links team came to Champ for help with marketing and business development from head to, well, paw.
The team needed help to develop their brand from scratch and eventually launch their product, but they also needed input and strategy well beyond marketing. In that sense, Champ not only became the entire marketing arm for Leash Links but assisted with business development and consulting as well.
Solution
Champ’s full-service approach for Leash Links began with the development of brand standards, encompassing the business name, tagline, logo, color palette, and typography. Targeting new pet owners and those struggling with daily walks, our creative team created a mood board and translated it into collateral, including business cards and packaging design.
With an emphasis on social media growth, we optimized Leash Links’ accounts and created custom-branded assets. Simultaneously, our team developed an e-commerce site, incorporating features like a tutorial support page, media gallery, and My Account functionality. Custom-designed pages, supported by SEO research, engaging website copy, and a captivating product story. Hosting and web support were also provided.
Results
Upon the website’s completion, we launched a comprehensive strategy using existing marketing channels, including social media and Google ads, resulting in increased visibility and over 390K impressions. Multimedia support included video editing for case studies, product and lifestyle photoshoots, and business development consulting for B2B and sales strategies, positioning Leash Links for success in local stores and online marketplaces.
