When redesigning a website, it’s important to examine the existing site with a keen eye. Champ determined which elements of G. Greene’s site were useful to preserve, as well as how to transform them to fit into the new site.
Following this consolidation, Champ’s web development team helped define the new main pillars and subsections of the website with a content sitemap. We prioritized user flow, ensuring site visitors would navigate logically to access each piece of information they needed. Our SEO team then strategized and optimized the sitemap for search engines to more easily index the navigation pages.
Services Utilized
“I didn’t expect this process to be so smooth. Thanks for making it so easy for me!”
—Testimonial from Jen
(Marketing Manager)
G. Greene Construction rebuilds their online image with Champ
G. Greene Construction is a family-run, third-generation construction company located in Allston, MA. What began as a modest one-man operation in 1966 has evolved into a modern provider of building and civil construction services. Today, G. Greene employs over 175 building, site, utility, and business professionals and is led by the founder’s son, President Robert L. Greene. Through their intentional, people-driven approach, G. Greene aims to leave a legacy of excellence in their path.
Overview
Champ’s marketing team reimagined G. Greene’s existing website by planning, designing, and launching a brand new site with streamlined efficiency in mind.
Challenge
With over 50 years in business, G. Greene had built an incredible reputation and extensive network through word-of-mouth communication. However, they were missing opportunities to bring in new business digitally due to their outdated website.
Greene came to Champ with the desire to completely revitalize their online presence and brand identity. The team’s primary goal was to convey their expertise to potential clients in a smart, concise way.
In addition to better connecting with prospects, G. Greene’s secondary goal was to attract fresh talent to apply and join their team. To reshape G. Greene’s online identity, we sought to strike a balance between “approachable and professional” in their website design and development.
Solution
Champ’s marketing team reimagined G. Greene’s existing website by planning, designing, and launching a brand new site with streamlined efficiency in mind. When redesigning a website, it’s important to examine the existing site with a keen eye. Champ determined which elements of G. Greene’s site were useful to preserve, as well as how to transform them to fit into the new site.
Our sitemap laid the framework for our content outline, where we worked with the client to write, polish, and optimize all of the website content to live on each page. Champ’s SEO team bolstered these content pages with meta-descriptions and meta tags to further enhance the site’s SEO ranking.
During the web design phase, Champ’s consulting team performed a thorough competitive analysis of other construction company websites to help determine how G. Greene could stand out. We further collaborated with the client on a mood-boarding and branding process, sharing examples of intelligent web design to make our functionality and artistic choices.
These steps inspired our design team to create a series of gorgeous custom web pages. Each was designed with clean, user-friendly navigation as well as an eye-catching collection of visual motifs. To appeal to G. Greene’s broad audience, Champ’s web developers created their portfolio with filters for both service type and industry market. This guaranteed a simple way for users to view projects relevant to them.
Finally, Champ delivered a brand identity guide to the client, featuring a distinct color palette, font families, iconography, and more. G. Greene is now empowered to communicate consistently with staff and prospects alike, no matter the channel.
Results
Through clever SEO content strategy and web design, we were able to cut G. Greene’s page count nearly in half. Each purpose-built page now packs twice the info punch with fewer words and more stunning visuals. What’s more, our digital marketing agency has given G. Greene a serious edge in an industry traditionally slow to adapt to best web practices. Site visitors will now fully appreciate the great construction work that G. Greene does, and will undoubtedly want to team up – either on a new project, or new career.
