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About Lannan O’Brien

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Lannan O’Brien

Recent Blog Posts By Lannan O’Brien

Dec 22 2022

Why Google Business Identity Attributes Matter for Black-Owned Businesses

Building a successful business isn’t just about quality products and competitive pricing. Consumer trends show that the values of your business, the identities of the people behind it and their commitment to social justice, carry significant weight — particularly in a nation rocked by racism and police brutality in recent years. Motivated by current events, a  rise in conscious consumerism has led to the introduction of online tools for minority-owned and led businesses. Yelp, Instagram and Google are among the platforms that have found ways to build support for businesses owned...
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