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Category: Clients

25 Travel & Tourism Marketing Statistics

Years after the pandemic, the travel and tourism industry is once again booming as people are eager to explore new destinations and build new connections. However, travelers today are more discerning — expecting personalized experiences, engaging content, and value-driven experiences from the brands they support.

How can you ensure your marketing strategies are effective and aligned with these preferences? One way to stay competitive is to leverage insights from the marketing data available to you. Oh, and did we mention we already compiled some?

In this blog, we’ll explore 25 key travel and tourism marketing statistics to keep in mind as you craft future campaigns!

Overall Marketing Statistics in the Travel & Tourism Industry

Before we take flight, let’s first understand the current state of the travel and tourism industry.

  • 2024 is projected to be a record-breaking year for travel and tourism, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion (The World Travel & Tourism Council, 2024).
  • In 2024, ad spending in the travel and tourism industry is expected to double that of 2022, reaching nearly $8 billion. That’s about a 14.3% increase from 2023. By 2025, travel ad spending is projected to increase to $8.77 billion (Advance Media New York, 2024).
  • Travel and hospitality marketing budgets increased from 7.3% in 2023 to 8.4% of total revenue in 2024 (Gartner, 2024).
  • The travel and tourism industry is expected to employ up to 430 million people by 2033, which is about one in nine jobs globally (Bloomberg, 2023).
  • International visitor spending is expected to reach $1.89 trillion in 2024, which is close to the pre-pandemic 2019 peak. Domestic tourists are expected to spend more in 2024 than any year on record, reaching $5.4 trillion (The World Travel & Tourism Council, 2024).

Travel & Tourism Social Media Statistics

Social media is incredibly prominent in the travel and tourism industries. Whether they’re searching for trip inspiration by hashtag or sharing that perfectly Instagrammable spot with their followers, your customers are active on social platforms — which means you should be, too.

  • 88% of travel and tourism businesses actively utilize social media to promote destinations and offers, making it a primary marketing channel within the industry (Mize, 2024).
  • 81% of travelers use social media to research destinations before booking a trip (The Marketing Collective, 2024).
  • TikTok remains the champion platform in terms of engagement in this industry. Travel brands on TikTok experience high engagement, with a median engagement rate of 7.43% per video, outperforming the overall median of 5.69% across industries (RivalIQ, 2023).
  • Around 48% of travelers rely on social media platforms for travel inspiration, with Instagram, Facebook, and Pinterest being top choices for discovering new destinations (MyTravelResearch.com, 2023)
  • 57% of travelers say they like to capture content for their social media accounts during their travels (Statista, 2024).

Travel & Tourism SEO Statistics

Search engine optimization is particularly crucial in the travel and tourism industries as a majority of searches are based on location. To enable hyper-focused reach, an optimized website is an essential tool for tourism brands looking to attract travelers or customers in specific areas.

  • 69% of tourism sales occurred online in 2023. A well-crafted SEO strategy is essential for tourism marketers (Statista, 2023).
  • More than 90% of travelers research online, and 82% book online (Mitto, 2024).
  • Travel-related searches for “tonight” and “today” have grown over 150% on mobile over the past two years (Google, 2024).
  • The average conversion rate for travel websites is around 4.7%, but top performers can achieve rates as high as 23% (Ruler Analytics, 2021).
  • The typical traveler engages in 38 website visits before finalizing and confirming a booking (WeGoPro, 2024).

Learn more about our SEO services for QAA

Travel & Tourism Digital Advertising Statistics

Digital advertising includes pay-per-click (PPC) campaigns through platforms like Google Ads or social media ads. These types of campaigns can be the digital catapult you need to further propel your brand into the spotlight once a solid marketing foundation has been built.

  • Nearly one in five travelers said advertising influenced their decision to book a trip (Expedia, 2023).
  • In 2024, the travel industry is expected to spend nearly $8 billion on digital ads, which is double the amount spent in 2022 (Advanced Media New York, 2024).
  • The United Kingdom (13.2%) and Australia (12.3%) lead the world in travel and leisure digital ad spending. Thailand is at the other end of the spectrum at 0.9% (Statista, 2024).
  • Search ads account for a higher share of digital ad spend in the travel industry than display ads (eMarketer, 2023).
  • In 2023, the average click-through rate (CTA) for Google Ads was 6.11%, but the travel industry’s CTA was 10.03% (Promodo, 2023).

Travel & Tourism Website Design & Development Statistics

When booking transportation details or brainstorming a dream trip, the last thing consumers want to deal with is a slow website. For this reason, a fast, functional website optimized for the user experience and aligned with your brand is crucial for success.

  • 80% of travelers feel it’s important to be able to book their trip entirely online (Hilton, 2024).
  • In the travel industry, the usual bounce rate is around 50.65%. If a travel site has a bounce rate below 23.8% (desktop) or 36.5% (mobile), it’s doing better than 80% of other sites (Promodo, 2023).
  • Almost one-third (32%) of travelers used a website through a mobile device to book travel and 23% used a mobile app directly in 2023 (TravelPerk, 2024).
  • 76% of global travelers said they appreciate travel apps that reduce the friction and stress of travel (Hilton, 2024).
  • 52% of mobile travelers would switch to another site or app if the one they’re using takes too long to load (Google, 2024).

Learn more about our web design services for U.S. Sedan Service

We’ll Help Your Brand Take Flight

Champ has over 15 years of experience working with travel and tourism brands. Focused on transportation and aviation, we’re able to understand the needs of your customers and adapt to the trends impacting your industry.

Whether you’re looking for a branding refresh, SEO support, or a full suite of services that work in tandem to achieve your marketing goals, we’re here to help. Check out our portfolio or reach out to get a brainstorm started!

35 Key Food & Beverage Marketing Statistics

The food and beverage landscape has become increasingly competitive due to emerging technologies and evolving consumer preferences. 

With convenience and speed at the forefront of the customer experience, capabilities such as ordering ahead on mobile apps, building rewards in digital wallets, and getting your groceries delivered to your home have become the new norm. 

This blending of in-store and online experiences empowers consumers to engage with brands and interact with products in new and personalized ways. For brands operating in the food and beverage industry, it means ensuring your marketing strategies are effective and aligned with these technologies and preferences is crucial for driving revenue and building long-term brand loyalty. 

One way to stay in tune with the times is to harness insights from the marketing statistics available to you. Don’t worry — we’ve compiled the key ones for you. In this blog, we dive deep into food & beverage marketing statistics so you can take a data-driven approach to your marketing plan. 

Overall Marketing Statistics in the Food & Beverage Industry

Before we get too far into the weeds, let’s get a pulse for the current state of marketing in the food and beverage industry. 

  • In 2023, the global food and beverage market was worth an estimated $7.22 trillion, and is projected to grow at a compound annual growth rate of 6.3% through 2027 (Forbes Partners, 2024).
  • In the U.S. alone, the food and alcohol industry’s advertising makes up almost 16% of the mass media advertising market — second only to the automotive industry (Statista, 2024). 
  • In 2022, measured media spending in the U.S. food, beverages, and candy sector amounted to 7.5 billion. dollars – with restaurants accounting for another 9 billion. Together, these two segments’ investments in marketing accounted for about one-third of the expenditure of retail, the leading sector (Statista, 2023).
  • In 2021, TV accounted for about 80% of the total ad spending for the food and beverage sector. However, between 2021 and 2022, the top 10 biggest spending fast food chains and delivery platforms increased their digital and social media advertising spending by 75%, a trend that continues to tick upwards (Statista, 2024).
  • The average marketing budget for a restaurant is typically around 3-6% of its total sales (Revolution Ordering, 2022).

Food & Beverage Consumer Behavior Statistics

In recent years, one of the largest shifts in the food & beverage industry have been driven by consumers’ increasing focus on health and wellness. This includes growing demands for ingredient transparency, sustainable sourcing, plant-based diets, and organic food choices and is largely due to increased access to information thanks to the internet and social media.

  • Healthfulness is a key driver of food and beverage choices for 62% of consumers. (International Food Information Council, 2023).
  • 42% of Americans have come across social media content on food and nutrition in the past year, and 60% say that content has encouraged healthier choices. (International Food Information Council, 2023).
  • The plant-based food market is expected to grow at a compound annual growth rate of 11.54% from 2024 to 2030, reaching $19.07 billion by 2030. (Businesswire, 2024.)
  • Nearly 70% of U.S. consumers believe it’s important for brands to provide clear information about their sourcing practices, and products with transparent labeling have experienced a 6% higher market growth compared to those without. (IBM and the National Retail Federation, 2021).
  • 68.3% of restaurant customers are willing to spend more at locations with sustainable practices (ChefHero, 2019).

Food & Beverage Social Media Statistics

You’ve likely heard the phrase “phone eats first.” In our digitally-driven world, sharing snaps of your dinner or dessert before you even take a bite is the norm — meaning food and beverage brands can harness the power of social sharing to drive engagement, excitement, and ultimately sales.

  • Social media marketing is the second most popular digital marketing strategy among food and beverage companies, with an advertising spend of $3.5 billion in 2021 (CommonThread, 2021).
  • 42% of respondents prefer social media to search engines such as Google or Yelp when trying to discover new restaurants (Toast, 2024).
  • 45% of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself (MGH, 2019
  • Food influencer marketing is expected to grow at a rate of 42% between 2019 and 2024 (eMarketer, 2022).
  • Facebook is still king in this industry as 91% of restaurants use Facebook to market, followed by Instagram at 78% (Toast, 2024). 

Volpi Foods Champ Marketing

View our social media project for Volpi Foods.

Food & Beverage SEO Statistics

SEO, or search engine optimization, is the process of optimizing a website’s content, design, and development to improve its visibility in search engine results. This attracts organic, targeted traffic — and with nearly endless food and beverage options for consumers to choose from these days, strong SEO is more important than ever in this industry.

  • Search engine marketing is the most popular digital marketing strategy among food and beverage companies, with an ad spend of $5.5 billion in 2021 (CommonThread, 2021).
  • There are over one billion restaurant searches on Google every single month (Forbes, 2020). 
  • 90% of guests research a restaurant online before dining, which is more than any other business type (Upserve, 2023).
  • 46% of diners use Google Reviews to check restaurant ratings online, more popular than Yelp (23%), TripAdvisor (9%) and OpenTable (6%) (Toast, 2024).
  • On average, restaurants get 7x more views on their Google Business profile than on their website (Mobal.io, 2024).

Food & Beverage Website Design & Development Statistics

Creating a visually appealing and on-brand website that is easy to use and optimized for mobile is the key to attracting — and retaining — customers that are hungry for your offerings. These statistics can help you grasp just how important it is to invest in your food & beverage website design and development.

  • 94% of a website’s first impressions are due to its design (ACM, 2024).
  • 69% of diners prefer to browse on a restaurant’s website before choosing to visit (WifiTalents, 2024).
  • 67% of average restaurant sales are generated by orders placed digitally or by phone (Hospitality Technology, 2021).
  • 71% of patrons say they are more likely to recommend a restaurant that offers a convenient online ordering system (Menu Tiger, 2024).
  • Customer spending increases 20% when ordering via technology, with online ordering growing check averages for quick service restaurants by 26% and fast casuals by 13% (Deloitte, 2021).

Master of Mixes Food and Beverage Marketing Champ

View our website design and development project for Master of Mixes.

Food & Beverage Email & SMS Statistics

You’ve got to eat everyday — and you’re also on your digital devices everyday. Effective email and SMS marketing strategies can help food and beverage brands reach their target customers exactly where they already are. 

  • The average email open rate for the food and beverage industry in 2023 was 40.56% (HubSpot, 2024).
  • 60% of restaurateurs have automated their email marketing (TouchBistro, 2024).
  • 64% of restaurateurs are sending personalized offers to customers via email in 2024 (TouchBistro, 2024).
  • SMS messages have an average open rate of 98%, far eclipsing email (Maverick, 2024).
  • Food and beverage brands saw the highest open rates, click rates, and revenue per recipient for SMS campaigns via Klaviyo of any industry (Klaviyo, 2024).

Food & Beverage Branding & Packaging Statistics

Your cool branded to-go container or cute Instagram-worthy coffee sleeve is not just the packaging your product comes in — it’s also one of the first tangible experiences a customer will have with your brand. When you have strong, identifiable visual elements and invest in professional packaging that reflects it, you’re helping customers resonate with and recognize your brand over time.

  • The global food packaging market size was valued at USD 479.73 billion in 2023 and is projected to grow from USD 505.27 billion in 2024 to USD 808.40 billion by 2032 (Fortune Business Insights, 2024)
  • 53% of consumers reported that they would be willing to pay one to three percent more for sustainably packaged foods (Statista, 2024). 
  • Up to 90% of initial judgments about products are based on color alone, with reds and oranges being common amongst food brands to incite appetite (LinkedIn, 2024).
  • 88% of consumers said taste was their primary reason for buying a product. Beautiful packaging and effective marketing may get them to buy your product once, but they won’t return unless it’s backed by delicious flavor (International Taste Institute, 2020).
  • In 2024, 45% of food industry operators expect competition to be more intense than last year, meaning effective branding will be more crucial than ever before (National Restaurant Association, 2024).

Kelia Cannabis Beverage Marketing Champ

View our website print and packaging design project for Kelia Cannabis Beverages.

Hungry for more food & beverage marketing insights? 

Champ has been helping food and beverage brands understand and adapt to evolving industry trends for over 15 years so they can see success with digital marketing. Whether you’re in need of a full suite of services or support in one specific area of marketing, we’re here to help. Check out our portfolio or reach out to get a brainstorm started!

Social Media Secrets for Hospitality and Tourism Marketing

Social Media Secrets for Hospitality and Tourism Marketing

Social media is the ultimate marketing wingman for businesses. It’s like having an army of brand wizards at your fingertips, eagerly waiting to spread the word about your hospitality brand or tourism services. In today’s trending digital world, it’s hard to imagine modern marketing without the power of social media.

In more ways than one, social media has become an influential and powerful tool to help market products and services across all industries and platforms. Specifically for the hospitality industry and tourism-focused companies, social media could be the gateway that connects your business or brand with new audiences and potential customers.

Online content and imagery on social media have the power to influence curious customers looking for a new adventure while allowing them a sneak peek of what to expect through captivating, branded content.

With all of the different apps, platforms, and strategies around social media marketing – consider this your ultimate guide for learning the latest tips on marketing your hotel or location in the hospitality and tourism industry.

TikTok Your Way to Destination Discovery

While acting as a central hub for the latest trends, interests, and news around the world, TikTok goes beyond the latest dance crazes and viral challenges – the popular social media app is a goldmine for the hospitality and tourism industry. 

Imagine a user scrolling through their TikTok feed when suddenly a brief video of your hotel or company’s scenic view pops up into the frame. Not only is the user immediately hooked to learn more about where and who you are, but the essence of your destination is presented to them in a more personalized social media approach. It’s basically like hypnotism (but not the sad children’s party kind).

TikTok is all about authenticity and creativity, using short-form, engaging content to get your message across and showcase your hotel, restaurant, or travel experience. 

Use the many different filters, trends, and techniques of creating TikTok content to stand out among the scrolling! Get your staff involved, highlight behind-the-scenes moments, and invite your audience to participate through engaging content to further connect with your community. 

Influencers are the Jetsetters of Social Media

Influencers are another essential aspect of social media marketing for the hospitality and tourism industry. Social media influencers enhance your content marketing by creating a character and personalized experiences with your destination or business. They’re digital trendsetters who have the power to shape opinions and inspire travel plans for their followers, which leads to potential customers for you. Influencers can be walking advertisements – just a lot more dimensional and essentially help create FOMO.

Seek content creators whose following and interests align with your target market. It’s more than finding a popular face to promote and represent your brand, influencers bring an authentic and genuine value to your social media marketing. Build meaningful relationships with influencers by offering your services or experiences for them to document and enjoy. It’s like taking a recommendation from a friend but better – seeing their experience firsthand. 

Depending on your company, micro-influencers can be just as beneficial as the big names – with a wide variety of successful connections and relationships to make online, think outside of the box with influencer marketing for your hospitality or tourism business.

Quality Content Creates Powerful Impressions 

High-quality content is crucial for a successful social media strategy in the hospitality and tourism industry. For your company’s social media, quality, engaging content can be the catalyst for building potential interest and ultimately loyal customers. It should showcase your offerings, inspire wanderlust, and leave a lasting impression.

Invest time in professional photography and videography to capture the beauty of your location or business space. Share imagery and stories that go beyond the surface – introduce unique and personalized details about your brand or services and share anecdotes that resonate with your audience. 

Be sure to remain consistent with your audience engagement while providing a variety of social media content. Humanize your brand. Cultivate a sense of community around your brand by responding to comments, answering inquiries, and encouraging conversations. 

Give your followers juicy details and jaw-dropping imagery to portray the message you want to tell – after all, they say a picture is worth a thousand words. Tell your story!

The Magic of Social Media Search Intent

In the vast sea of social media, understanding search intent is your compass. When users scroll through platforms like Instagram, Facebook, or Twitter, they’re often on the lookout for inspiration, information, or validation for their travel plans. Tailor your content to meet these needs, and you’ll be the guiding light for their journey.

Understanding the users’ intentions when doing their research is key! Do your homework ahead of time and implement relevant keywords or hashtags related to your market in your captions and posts. For instance, if your hotel is pet-friendly, make sure to include keywords like “pet-friendly accommodation” or “traveling with pets” in your caption or content. This ensures that your content reaches users who are actively seeking what you provide.

Going beyond the traditional social media platforms, Google My Business Profile is also a helpful SEO tool for communicating any important contact or company information to your audience. Having your page optimized and updated with your brand’s information has been shown to help our clients lead to more organic searches and improved direct inquiries.

If you want your travel or tourism company to be the queen bee (or king bee) of online buzz, you better keep up with search intent!

Capture Content & Attract Travel Enthusiasts with Champ

Who needs old-school PR when you have the power of social media and influencers to make your hospitality business or brand the talk of the town? 

Utilize social media as a powerful digital tool that connects mainstream media to your hospitality business or brand. Create consistent, captivating content and leverage social media search intent to reach a wider range of travel enthusiasts. Connect with content creators across all social media platforms to further amplify your message and brand. 

Backed by decades of digital marketing experience, Champ has been elevating hospitality brands and the tourism industry for 15 years. Whether you’re looking for a full spread of marketing services or specific support in one area of digital marketing, reach out, and let’s brainstorm! 

6 Ways to Strategize Successful E-Commerce Marketing

In today’s fast-paced world of online shopping, effective marketing and strategy are essential for the success of any e-commerce business. Many businesses focus on e-commerce marketing and digital user experiences to establish a strong online presence with their target audience. In a competitive digital space, it’s not enough to simply have an online store – investing in multiple e-commerce marketing efforts is necessary to stand out and achieve success.

In this blog, explore some of the best practices for e-commerce marketing, plus some of our agency’s handy tips and best practices for e-commerce marketing strategies.

What Are Common E-Commerce Marketing Channels? 💻

E-commerce marketing refers to the process of attracting potential customers to your online products or services and motivating them to make a purchase. Not only does this involve gaining new customers, but it will inspire your loyal customers to shop again! 

For the majority of businesses marketing their service or products online, there are 6 common channels to consider for e-commerce marketing: 

Marketing platforms and tools come with multichannel capabilities, enabling e-commerce marketers to launch seamless campaigns across all digital marketing channels. Let’s explore each pillar of this marketing concept in depth, featuring some of our agency’s best-kept secrets and tips for executing your e-commerce strategy. 

Optimize Your E-Commerce Website with SEO Strategy 💬

Search engine optimization increases the visibility of your website by aligning your brand with the needs your target audience is bringing to search engines. The more organic traffic your website gains, the more your brand is in front of prospective and recurring customers – meaning you’ll see an uptick in brand awareness, overall sales, and customer engagement. 

Implementing SEO best practices includes specified keyword research, optimized meta tags, and cultivating high-quality backlinks. A successfully optimized site not only climbs search engine rankings but also attracts organic traffic, increasing the potential for conversions and sales.

To further maximize your SEO approach, pay attention to:

Page Loading at Lightning Speed ⚡

Thinking from the perspective of the user, most people will abandon a web page if it doesn’t load within a few seconds. Ensure all images and large files on your website’s pages are compressed and provide quick page loading. Tools like Google’s PageSpeed Insights help to pinpoint which pages may be taking longer to load and suggest how to fix them. 

Be Friendly to Your Mobiles! 🤳

The mobile version of your site should be as equally optimized as your desktop. Especially with social media marketing, customers are constantly on their phones – if your website isn’t mobile responsive, you’re missing out on a sales opportunity. 

Think Outside the Box with Creative Content 🎨

Before any key website optimizations take place, it’s crucial to make sure that all content on your website is relevant to your overall brand. Search engine algorithms measure content quality based on user engagement and relevance. Is the copy and information on each page easy for users and search engines to read? Your business’ SEO content should be designed and written with a competitive eye, creating it better than what’s already in Search Engine Results Pages (SERPS) for that topic.

Hit Your Target Audience with PPC Advertising 🎯 

PPC, also known as pay-per-click, is an advertising strategy that places ads on various platforms, channels, and websites. Advertisers pay publishers when users click on the ads. 

Depending on the service or product your company is selling, PPC helps to further promote these e-commerce items by targeting specific locations, queries, and keywords users will input into search engines. Creating detailed buyer personas will help your company better understand your overall campaign goals, and help tailor your marketing strategies to resonate with them.

Strategize By Location 📌 

One of the many distinctive features of PPC ads lies in the advantage to pinpoint a specific physical location or zip code. If you know that the majority of your audience resides in a particular area, you can tweak your ad’s copy to be highly targeted for that location or radius.

Reach For the Highest Score 🏆

On a scale of 1 to 10, Google Ads assigns a quality score to each PPC ad created. Implementing relevant keywords and directing users to optimized landing pages for these advertisements help elevate your ad’s click-through rate, which results in a higher quality score and cost-effective rate overall. 

Go Beyond Google Advertising 🗺️

Especially in today’s social media-driven world, pay-per-click advertising goes beyond Google’s PPC services. Depending on your audience and the product or service offered, many social media platforms prove to be highly effective for advertising. These platforms hold beneficial user data, providing marketers with precise targeting options for a more niche understanding of their audience. 

Putting the “Social” in Social Media Marketing 📲

Let’s be real: social media should be the first and foremost priority for any e-commerce brand looking to increase its brand reach. In today’s scrolling, trending posts and pictures can blow up a brand overnight. For instance, take the Stanley Cup tumbler craze. Selfie content and influential conversations online have practically increased the brand’s awareness overnight. 

Social media is a useful tool for showcasing content your business has created and a powerful way to inform your audience and followers on the latest happenings within your e-commerce business. 

Another benefit to social media marketing is that you can directly interact with your audience. Interested followers can comment, like, and repost your content – which ultimately brings in more eyes to your product or service. In return, your company’s social media account can engage with followers by asking and answering questions and collecting valuable feedback about your business. It’s the most effective way to increase customer engagement and loyalty within your business or brand. 

  • Create visually appealing and user-generated content that will inspire your followers to reshare and comment on. 
  • Leverage targeted ads within each of the social media channels your company hosts (Facebook, Pinterest, Instagram, and Twitter/X) to establish a rich social media presence.

Captivating Content for Your Customers 🖼️

From informative product descriptions to educational blogs, content marketing is the pulse of a successful e-commerce website. The more you can find ways to publish content across multimedia platforms, the greater the audience and more users your business will attract. 

  • Remember, your content doesn’t have to be so sales-forward. Perhaps there are new advancements or updates to report on in your business industry, or there are new content trends that fit your e-commerce branding. In all, the goal is to be the brand people trust when they are ready to make a purchase. 
  • Get creative and think outside of the box! With the many tools and content creator features available for e-commerce companies, the sky’s the limit when it comes to creating content that will captivate your audience and inspire them to make a transaction. 

Why Everybody Needs Email Marketing 📧

Email campaigns continue to drive e-commerce marketing for practically any and every business with an online presence. According to Statistica, global email users are projected to total 4.6 billion users by 2025. 

As a marketer for your e-commerce business, you can implement personalized and segmented email campaigns designed to encourage leads, promote routine or repeated purchases, and inform your audience about exclusive deals and offers. In all, an effective and engaging email marketing campaign can be your driving force in customer retention and loyalty. 

  • A welcome series is a type of email campaign that is triggered as soon as someone signs up for your email list. This campaign is designed to provide immediate value and engagement with your new customers. 
  • Follow up on your customers with a post-purchase email campaign. Not only does this show your business has the customer in mind, but it could be an opportunity to prompt the user to provide feedback or reviews on their shopping experience. 
  • Keep in mind that nobody loves spam in their email inbox! The more personalized and engaging you keep these email campaigns, the more they’ll feel like a friendly message from their favorite e-commerce brand. 
  • Oftentimes, you’ll find an interested customer has put a pause on their online shopping. Abandoned cart messages act as a friendly reminder to your interested user about the items they’ve neglected. Many campaigns often provide a promotion or discount incentive to get the user to go back and complete their purchase. Who doesn’t love a little shopping persuasion?

Stay On Top of Trends With Influencer Marketing 🛍️

For certain e-commerce brands, influencer marketing could be the key to attracting the audience and revenue your company seeks. Not only does this e-commerce marketing strategy highlight examples of your product utilized in real-world situations, by real people, but it adds a layer of customer loyalty that most other e-commerce strategies just can’t meet.

Influencer marketing is the most natural and effective way to show off your product. By strategically partnering with the right influencers, you can reach a wider audience and grow your brand exponentially.

  • Create giveaways and contests that promote follower engagement and excitement around the brand and product showcased. 
  • Go beyond Instagram for influencer marketing – if you’re in a competitive industry like food and beverage or fashion and apparel, micro or macro influencers could elevate your brand awareness to new levels through digital or print advertisements. 

Let Our Team Help Execute Your E-Commerce Marketing Strategy 🧑‍💼

From your brand’s e-commerce website to the customer’s shopping cart, these initiatives are key for successful e-commerce marketing. Give your interested customers and target audience unique opportunities to naturally connect, engage, and educate while integrating people’s lives and interests.

With these helpful strategies, your e-commerce website can significantly impact your store’s visibility, enhance customer engagement, and drive more purchases down the sales funnel –  ultimately leading to a customer’s satisfaction and your brand’s successful sales revenue. 

Ready to revamp your e-commerce strategy to increase sales, customer loyalty, and brand awareness? Whether you’re in search of full-fledged marketing support or need assistance with a specific area of your e-commerce strategy, don’t go into the depths of e-commerce marketing alone! 

With SEO and PPC strategy, social media management, content creation, copywriting, and just about any marketing initiative in between – Champ is backed with decades of experience and is here to enhance your e-commerce business’ online presence. 

Contact our team to get started or learn more about our services! 

5 Jewelry Marketing Strategies for Success

According to a report by Fortune Business Insights, the global jewelry market is expected to grow from $224.38 billion in 2023 to $308.36 billion by 2030. With the market being highly competitive, jewelry businesses need to keep themselves updated with the latest marketing trends, to effectively reach diverse audiences and consumers.

In this latest marketing guide from Champ, learn ways your jewelry brand can reach a wider audience across multiple marketing platforms, plus how our digital marketing agency can dazzle your customers towards a successful e-commerce jewelry shopping experience. 

From our full-service digital marketing agency, learn our top 5 jewelry marketing strategies for success. 

5 Marketing Agency Tips for Jewelry Marketing Strategy 

Jewelry marketing isn’t just about showcasing beauty; it’s about engrossing your audience and telling captivating stories. Our tailored digital marketing solutions help jewelry businesses of all kinds connect with their audience, elevate their online presence, and craft a sparkling narrative that sets them apart in the industry. 

We’ll make sure your jewelry shines brightly in search results, attracting customers to explore your jewelry selection and journey down the sales funnel. 

1. JAW-DROPPING WEBSITE DESIGN & DEVELOPMENT

Your jewelry company serves dazzling designs and diamonds – you need a website that can match! Customers shopping for jewelry online want an easy, user-friendly experience, which means an SEO-optimized website that indicates call-to-action prompts to shop product categories. Our website design and development team at Champ are true design wizards, creating optimized jewelry e-commerce websites in both desktop and mobile-ready forms for the ultimate user-friendly shopping experience. 

On top of dazzling website layout and design, you need an SEO strategy that ensures your business shines bright like a diamond in search engine results. Champ’s SEO services help build a jewelry marketing strategy to attract buyers from all locations and boost your online presence.

2. SHOW-STOPPING EMAIL MARKETING

Whether they’re an interested new shopper or a returning customer, email marketing is the key for jewelry businesses to connect with their audience. Email marketing can be the key to tap in to an interested buyer with an abandoned shopping cart needed to complete their checkout, or can be a friendly reminder for returning buyers to join in on the seasonal sales or promotions happening for your jewelry e-commerce site. 

Our email automation services work to target campaigns that offer a personal touch to the jewelry shopping experience, highlighting your store’s luxury jewelry pieces, exclusive designers, and limited-time offers. The results bring in higher customer retention, more frequent purchases, and crystal-clear customer loyalty.

3. RADIANT DIGITAL ADVERTISING

Broaden your content and audience even wider with digital advertising. 

This marketing effort has the potential to be a game-changer for jewelry businesses, providing a significant boost in both brand awareness and sales. 

With its wide reach and powerful targeting capabilities, digital advertising is a cost-effective way to engage with your target audience and showcase your unique offerings. Additionally, digital advertising can be tailored depending on the platform, product, budget, or service offered, making it fully customizable to your overall branding. 

Create custom advertisements with our digital advertising team to establish an engaging online presence and enjoy the benefits of increased brand recognition and sales.

4. STAND OUT WITH STELLAR SOCIAL MEDIA CONTENT

Stellar social media content for your jewelry company starts with going beyond product promotion. Capture stunning brand imagery and showcase high-quality images or videos of your jewelry in diverse settings and occasions. (We can help with that too! Just check out our media services.)

Stories, posts, and reels on social media platforms like Instagram, Pinterest, and Facebook help to further engage with your audience. Details like behind-the-scenes content and relative, trending hashtags help to humanize your brand and connect with customers on a personal level. 

Champ’s social media marketing services are here to help you take care of all the elements that go into successful social media marketing – from strategizing interactive social media giveaways, and collaborations with influencers to generating buzz on a new product or engaging with followers through user-generated content. Not only will you receive visually stunning and meaningful branded content, but you’ll also get outstanding analytics and results to match.

5. DAZZLE YOUR AUDIENCE WITH A NATIVE E-COMMERCE MENU 

In the realm of jewelry marketing, implementing a native e-commerce menu (one that lives directly on your site)for your jewelry business online will capture the attention and interest of your audience. 

Optimized e-commerce menu for online jewelry stores includes a user-friendly design showcasing exquisite collections, with high-quality images and detailed descriptions. Filters, categories, and sorting options enhance the shopping experience, making it easy for customers to navigate through your offerings. 

Our website development team has helped previous jewelry clients curate organized native e-commerce websites and menu layouts that fit each product category and detail for a seamless shopping experience. Plus, a native e-commerce menu ultimately helps with your SEO, making it easier for users to find your business! By dazzling your audience with a well-crafted native e-commerce menu, your jewelry business can not only attract but also retain customers in the competitive landscape of online retail.

Work With Champ for Your Jewelry Marketing Strategy 

For nearly two decades, Champ marketing agency has helped businesses across a wide range of industries worldwide. We collaborate with fine jewelry businesses for marketing strategies of all kinds – with partners ranging from design studios, diamond dealers, boutique jewelers, repair and restoration shops, wedding and engagement ring specialists, and more.

Our digital marketing agency prides itself on our ability to establish strong relationships with our clients. By taking a personalized approach to our jewelry marketing services, we help lifestyle jewelry brands attract customers, break boundaries, and achieve industry-leading success. 

From the initial website click to the final checkout step for a new purchase, our team can help you impress and dazzle your customers with a sophisticated and thoughtful jewelry marketing strategy. 

Whether you’re looking to refresh your brand or start on a new wave of marketing efforts, contact our digital agency at Champ to learn more about our marketing services today!

The Art of Boat Show Marketing: Tips for Exhibiting and Networking

From IBEX to the American Boating Congress and everything in between, there are dozens of consumer and industry boat shows that help marine businesses create unmatched recognition and authority. 

However, attending a trade show is a significant investment for your business – and you should treat it like one. Sure, showing up with your booth and some boats is a fun time for you and your potential customers, but that’s also what your competitors are doing.

To stand out from the crowd and make a difference in your business, boat show marketing is key. As a full-service digital marketing agency with experience in trade show marketing, we recommend a strategic mix of booth design, pre-show marketing, and email + social media marketing.

Read on to set yourself up for success at your next boat show:

Setting Clear Goals

Attending a boat show isn’t something to do just because everyone else is doing it. You need to understand what’s at stake for your business! 

Whether you’re aiming to boost sales, educate about a new boat model, or strengthen customer relationships, defining your objectives is crucial. Ask yourself:

  • Are you there to build brand awareness, network, or establish new partnerships?
  • Are we aiming to increase sales, generate leads, launch a new product, or build brand awareness?
  • Are you targeting existing customers, potential clients, distributors, or industry influencers?

Knowing your mission sets the course for your entire boat show experience.

Once you’ve identified your goals, quantify them. Maybe it’s a target number of units sold, gross sales, contacts made, or some other measurable metric. Align these numbers with your overarching business goals and set up some type of tracking system with your team. This will ensure accuracy before, during, and after the show.

With well-defined goals and a strategic approach, you’ll not only sail through the show but also leave a lasting impression.

Maximizing Networking Opportunities

Of course, in addition to selling and marketing, boat shows are great networking opportunities. To maximize the effectiveness of your team being there, take a proactive approach by reaching out to key contacts and prospects in advance. 

This means identifying who you want to connect with and why so you can have targeted and meaningful conversations that lead to real business relationships.

Consider hosting networking events or social gatherings before or after. Pre-show or after parties are a great way to create a casual, organic setting for building genuine relationships. Moreover, it creates strong brand awareness for your business and allows attendees to connect with you in a more relaxed environment.

Be sure to also follow up post-show to solidify your new connections. Promptly reaching out to the contacts you made and expressing your interest in continuing the conversation is a great way to set yourself up for success – whether that’s future collaborations, campaigns, or partnerships.

By diligently networking at boat shows, you can turn a marine trade show into a goldmine of opportunities for your business.

Designing an Eye-Catching Booth

At the end of the day, we are all visual creatures. A beautiful, eye-catching display is sure to grab attention. Therefore, the importance of visual appeal cannot be overstated when it comes to designing your booth for a boating trade show. 

At Champ, we have extensive experience designing trade show marketing materials for many industries, including boating and marine. We can help you use vibrant, on-brand colors, create compelling graphics, and design striking imagery to turn heads.

Incorporating branding elements seamlessly into your booth design is crucial for reinforcing brand identity. Consistency in color schemes, logos, and messaging across banners, displays, and promotional materials helps create a cohesive and memorable brand experience.

Attendees should instantly recognize and associate your booth with your brand, but it should also stand out from the sea of competitors around you. 

For this reason, we recommend incorporating hands-on product demonstrations, touch-screen displays, or interactive experiences to captivate attendees. The more experiential your booth, the more likely it is to leave a lasting impression.

Designing an eye-catching booth is a strategic blend of visual appeal, brand reinforcement, interactive engagement, and thoughtful planning. When executed effectively, your booth becomes a magnet for attendees, drawing them in and leaving a memorable imprint that extends beyond the trade show floor.

Pre-Show Promotion and Marketing Strategies

Here’s the deal: if you’re sitting there twiddling your thumbs, expecting attendees to miraculously sense your booth’s magnetic charm, think again! 

While it’s great to attend the show armed with a plan, it’s equally important to create some buzz with your audience and industry beforehand as well. 

Here are some pre-show promotion and marketing strategies to help make your next boating show a success:

Leveraging Social Media

If a tree falls in the forest and no one’s there to Instagram it, did it even make a sound? Nowadays, people would argue not.

Teasers and announcements on social media leading up to the event are a great way to engage your audience about the show before it even happens. Again, it’s a large investment for your business, so maximizing the potential of your booth traffic through digital marketing is a great way to build anticipation.

Use countdowns, interactive posts, and other social media outlets to make some noise about your booth and let your audience know you’re there to make some waves.

Strategic Email Campaigns

Similar to using social media, it helps to shout from the rooftops – or in this case, from your inbox – about your attendance at an upcoming boat show. Marketing your business and booth through email is a personal way to touch base with key contacts and potential customers. 

Whether you send a blast to your existing mailing list or create a strategic sequence based on exhibitor or attendee contact lists, you can remind your audience that you’ll be at the show and encourage them to add you to their must-see list. 

Email marketing for boat shows is also a great way to share more information about your booth activations. From hosting fun contests to interactive activities, you can build excitement for the event and your business.

Utilizing Official Boat Show Channels

You know the whole thing about working smarter, not harder? Well, good news is you can do that when you attend an official boat show. 

While organic marketing on your own channels is highly recommended, there are also plenty of paid advertising options available when you sign up for an advertising package from the trade show organizers. 

Groups like the National Marine Manufacturers Association (NMMA) and others often provide advertising packages or benefits for exhibitors. However, if you’re going to use boat show channels, it’s best to dive head first! Look into package deals that shower your brand with love across print, websites, emails, and even social media. 

It’s like the VIP treatment for your boating and marine company, and who doesn’t want to be the VIP?

You can also do some pre-show groundwork by connecting with other exhibitors that are complementary to your business and networking with individuals to let them know you’ll be there. This can help generate additional buzz at day-of, at the event! 

Harnessing the Power of Social Media Day-of

Speaking of generating buzz at the event, you’ll want to harness the power of social media to make the most of your day. In addition to networking and pitching yourself to potential customers, you’ll want to share your day on platforms like Instagram, Facebook, and others.

This is a great opportunity for your brand to gain some exposure and show people exactly how involved you are in the industry. Some ideas include: 

  • Updates on your Story to keep your audience engaged throughout the show
  • Live videos from your booth, product demonstrations, or interviews with team members
  • Behind-the-scenes content, such as booth set up or travels to the event
  • Utilize event hashtags in your original posts and interact with others using the hashtags
  • Collaborate with influencers or industry leaders to amplify your business
  • Tag other businesses and the boat show organizers to gain exposure through resharing with their audiences
  • Use interactive features like polls and Q&A sessions

Using these tactics, you can establish your authority in the boating and marine industry and get the best bang for your buck while attending these events. 

The Best U.S Boat Shows for Boating and Marine Businesses

It is overwhelming to sift through lists of all the technical marine shows in the industry. There are nearly endless opportunities to leverage your business at these trade shows, so we’re rounding up some of the best U.S. Boat Shows for your boating and marine business. 

Discover Boating® New England Boat Show® – January 10-14, 2024

This consumer boat show takes place in the great Bay State at the Boston Convention & Exhibition Center, Boston, MA. The New England Boat Show gathers dozens of NMMA-certified boat and yacht brands for consumers to shop around with and participate in exciting activities, like paddle sports, fishing, and more.

Discover Boating® Miami International Boat Show – February 14-18, 2024

Another consumer boat show, the Miami International Boat Show will be taking place at the Miami Beach Convention Center in Miami, FL. With tens of thousands of attendees and over 1,000 exhibiting brands, this is the world’s largest boat and yacht show – and definitely worth attending in some capacity. 

American Boating Congress (ABC) – May 8-10, 2024

This industry advocacy conference in Washington, D.C. is meant for recreational boating stakeholders featuring discussions with members of Congress and administration officials, timely political and policy updates, and more. Keep an eye out on the NMMA website for the 2024 schedule – coming soon!

International BoatBuilders’ Exhibition (IBEX) and Conference – October 1-3, 2024

Considered to be one of the largest, most prominent boat shows in the industry, IBEX – which takes place in Tampa Convention Center in Tampa, FL – features over 700 exhibitors every year with industry networking opportunities and educational sessions for marine professionals.

For more information on major US boat shows for marine businesses, visit the National Marine Manufacturers Association’s event calendar.

Work with Champ for your next boating trade show 

Boat shows happen almost year-round and it’s important to target select tradeshows and attend them with a plan in place. By partnering with Champ, you’ll have a team dedicated to your success that can help you strategize the next boating event you attend.

Take advantage of our professional and industry experience and grow your business with strategic marketing campaigns that are backed by data and over 14 years of expertise. Get started by reaching out to our team today. 

Why Your Business Website Needs a Refresh

In a world where everything is constantly evolving, why should your website be left in the digital dust? As a savvy business owner, you should know that your website is the first impression any curious new customer will have on your business.

Your website is a dynamic canvas that should grow, evolve, and adapt just like your business. No matter where your company stands in the deep wide world of the web, it’s essential to keep your website fresh and relevant. Read on to identify the major signs telling you it’s time for a website makeover – and how Champ can help!

Updating Your Website: Rebrand vs. Refresh ⭐

When it comes to your website, you’ve got two choices: rebrand or refresh.

  • A rebrand is like a rebirth for your company. It’s a full-on transformation, with a shiny new logo, revamped branding, and maybe even a completely new website experience.

But, for those looking to keep their brand’s soul intact, while giving it some updated maintenance – a website and brand refresh is the name of the game.

  • Refreshing your website is about making tweaks and improvements, both inside and out, to breathe new life into your digital presence.

It’s like a facelift for your website, minus the need for a whole new identity.

5 Ways to Refresh Your Website ????

A refreshed website attracts more visitors, delivers a slicker user experience, and keeps you on top of the latest online trends. Perhaps your company has moved to a new area and is looking to target advertising in the surrounding zip codes, or you’re an online brand updating your e-commerce presence.

A website refresh will keep your business up to date in an ever-changing digital era, never missing a beat on the latest features and tools for your business.

Give Your Web Design a Chic Makeover ????

Grab the attention of any user with a captivating website design. Champ’s website development team suggests a nicely updated UX/UI web layout that creates an enhanced user experience and creates conversions for your brand. Slow-loading pages and uneasy-to-read text is so last year…refresh your website with design updates and give your customers that ‘wow factor!’

SEO is the Secret Sauce ????‍????

Even in a website refresh, search engine optimization (SEO) is your trusty sidekick. The number of websites on the internet expands each day and SEO is constantly changing with it! Our SEO experts recommend optimizing keywords and search terms to boost your traffic, visibility, and conversions.

If your company has already had a steady SEO campaign in place, make this a good time to check in and see where you can make updates or adjustments. Consider the specific industry your company is in, and take a deep dive into exploring words or phrases that resonate with your brand and industry.

Overall, our SEO team says it’s crucial to give your strategy consistent maintenance and updates when refreshing your website, and you’ll be happy you did. It’s like giving your website a turbo boost!

Excel in E-Commerce ????

For companies working in the e-commerce industry, refreshing your website is especially important! With all the bells and whistles that go into a smooth operating e-commerce website, getting behind on updates or advancements can be a turn-off for your customers.

Constantly update your inventory of products, enhance your cart and customer account features, and roll out seasonal promotions and discounts. It’s like playing the role of a shopkeeper but in the digital e-commerce realm.

A Content Renaissance ????️

In the digital age, content is the king. When it comes to your website’s content, it deserves royal treatment! Spruce up the text in blog posts to be rich in SEO keywords and expand upon content to create captivating stories to keep your audience engaged.

Our social media management team suggests updating your website’s blog content with imagery, updates, and content that is posted on your business’s social media.

Stay Responsive & Accessible ????

Think of this as the oil change for your digital engine. Ensure your business website is responsive and adapting seamlessly to different screen sizes, (from a smartphone to a giant desktop monitor). Implement features that enable a more accessible website for all users.

In all, your users will appreciate the convenience of your website’s responsive accessibility – whether they’re on the go or from the comfort of their own home.

Get Ready to Rock Your Website Refresh

The establishment of your website is not a one-time gig, it’s a lifelong relationship. Refreshing your website helps you stay in tune with your audience and gives your brand a digital boost of vitality. Not only are you creating a more user-friendly experience for your website’s users, but you’re up to date with the latest tools and tricks to running a successful business website presence.

As you can imagine, refreshing your website is a hefty task – there’s web design and maintenance, SEO, email campaigns, content creation, e-commerce, and the uncharted territories of online branding. Luckily, our marketing agency is here to help. Backed with decades of experience, our team of digital marketing experts is here to take your website to the next level.

Through strategic SEO, insightful website design and development, and seamless web upgrades – let us guide you in giving your business website the refresh it needs.

Reach out to us to chat about how we can refresh your website into a new digital masterpiece.

SEO for Boating & Marine Businesses: Boosting Your Online Visibility

We know you’re pining for those clear blue waters of success, but sometimes it feels like you’re paddling against the tide. Fear not, because we’re here to help you navigate your boating SEO, one keyword at a time.

Whether you’re a boat manufacturer, dealership, marina, or something in between, SEO for your boating and marine business is crucial to help you gain visibility with your customers.

This increased visibility allows you to reach a broader audience and connect with boating enthusiasts, ultimately driving higher website traffic and conversion rates. Plus, effective boating SEO practices enable you to stay ahead of competitors, establish brand authority, and build trust within the marine community.

As a full-service digital marketing agency, SEO is one of our core services, especially for the boating and marine industry. (Learn more about our boating and marine marketing services here.) We’re covering the basics you need to know to boost your presence online and reel in success:

Conducting Keyword Research

First thing first: keyword research. If SEO is similar to catching a fish, keyword research is your bait. You need to understand what words and phrases your customers are typically searching for when they’re in need of your product or service.

You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover these words, such as “bowrider boats,” “waterski accessories,” or “winterizing services near me.” Or, you can hire a specialized agency (like us!) to do this for you.

We provide our boating clients with extensive keyword research to help you easily identify these keywords in order of relevance, difficulty to rank, organic traffic per month, and more. With this data-driven approach, you can easily make decisions about which phrases to target.

From here, you can create content that speaks to the terms most relevant to your customers and your business offerings.

Optimizing Website Content

Hooking a fish isn’t enough; you have to reel them in swiftly too. In order to capture the attention and interest of your target audience, you’ll need to make sure your website is optimized. From meta descriptions, title tags, and headings to body content, image alt text, and more, make sure you’re not only using your target keywords but also designing a compelling user experience. It should be simple for your customers to navigate your website and find what they need.

Make your boating website a lighthouse, guiding all those potential customers safely into port and onto your sales floor. In this way, SEO and website design and development go hand in hand.

Building High-Quality Backlinks

Of course, there’s more to fishing than just throwing your line in the water. You have to pick the right spot, where there are plenty of fish.

Building high-quality backlinks is like finding that perfect spot. Not only will you have access to potential customers, but you’ll also raise your profile in Google’s eyes.

Reach out to respected boat organizations, trade associations, and even complementary businesses to create useful and informative content that other websites will want to link to, and watch as your website swells with traffic like a rising tide.

We offer regular content creation to all our boating SEO clients to help them do just that. Our SEO specialists and expert content writers collaborate to create fresh, relevant content for your website that both search engines and your customers will love.

Leveraging Social Media

Although social media marketing is not considered part of SEO, it is very interconnected in the digital marketing landscape, working hand in hand to boost online visibility. Social media platforms can significantly impact your boating SEO by generating traffic to your website and increasing brand recognition.

Sharing website content on social media channels helps improve your site’s authority and relevance in the eyes of search engines, potentially leading to higher search engine rankings. Platforms like Facebook and Instagram are the perfect place to show off a shiny new boat model or that epic sunset on the water of your marina.

To create a social media strategy that supports SEO goals, marine businesses should focus on sharing high-quality, shareable content, engaging with their audience, and using relevant keywords and hashtags to optimize social media posts for search.

Additionally, incorporating social sharing buttons on your website encourages visitors to share your content on their social networks, which can amplify your online reach and positively influence your SEO efforts.

By synergizing these two aspects of digital marketing, businesses can enhance their online presence and drive more organic traffic to their websites.

Transform Your Boating SEO with Champ

By conducting keyword research, optimizing website content, building high-quality backlinks, and leveraging social media, you’ll be one step closer to reeling in success with your boating SEO strategy.

At Champ, we have 14+ years of experience in SEO and digital marketing and we’ve worked with several boating and marine businesses all over the United States. If you’re looking to level up your business with digital marketing strategies, get in touch with us today.

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