Marketing automation takes what you are already doing and streamlines it so that you have more time to devote to doing your job. 

So how should you use the marketing automation software that is out there? The best way to utilize the available software is to replace your current method
of blasting current and potential consumers with email marketing. This can often be a waste of valuable time and other resources, as well as a nuisance
to the part of your audience that is fatigued from this tactic. By instigating marketing automation methods, you can guide your audience through the
buying process from beginning to end, while personalizing the messages you are sending and the experience the individual has along the way. 

Here is an example of the basic process. First you send an email invitation to possible consumers to download your new product (such as a pre-ordered album).
Second, for those who purchase your album, send a thank you message to let them know that you are aware of their contribution. Third, after a pause,
proposition those same buyers to complete a survey relating to the purchase. Then, finally, maintain a list of those individuals who get this far in
the buying process.

What this progression has done, is to have personalized the contacts between you and your buyer. Wouldn’t you want to feel like you were being attended
to rather than getting boiler plate emails directed to thousands? With this type of marketing automation, each consumer gets a seemingly unique experience—something
that is not automatic in the day-to-day online venue. You are supplying relevant information with relevant timing. 

By using the tool of marketing automation, you can save yourself time and pleasantly engage your consumer, building revenue faster and more simply than
you could do on your own.

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