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The Customer is Always Right

Your website is there for your customer, make it clear that you are there for them too. 

No business would survive without customers. They are the blood that pumps through a company’s veins. Web developers must not lose sight of this when producing
websites, for success depends on building a customer-oriented Internet presence. Every brand ought to have a certain vibe that provides their customers
the services they are promised. 

You will want to design a site that makes it easy for the customer to navigate for a desired end without losing your company’s persona. One example of
this is when a retail site offers a user an associate chat. By providing this one-on-one service, a website can replicate the feel of being in a physical
store and receiving personal help from an associate. A common mistake e-commerce web developers make is asking up front what they are looking for.
If this is your homepage, it suggests that you are not aware of your target population and their needs. The plethora of data available to site managers
allows an e-commerce site to begin an interaction with a user one step ahead. Check the users demographics or assess the path through which the user
ended up on your site to make inferences about what they might need in order to make the process easier for them.

It is vital to remember that there is more than one type of browser out there. While a website certainly cannot cater to each individual user, there are
streamlined methods that assist in appealing to groups at large. In general, there will be two types of user who are using your site. The first are
just there to accomplish their goal as quickly as possible and be done, while the second is likely to take a look around and really engage with the
site. You can create a site that is adaptive to both of these types. Allow the more directed of the two groups a clear path without distractions or
unnecessary information. The product should be easy to locate and simple to decide on. 

Alternatively, you can have more detailed information readily available, places to give feedback and report experiences, or a way in which to ask questions
and for help in order to appeal to those more interested in their experience. The majority of people who visit a website are doing so while multitasking.
Consider who your audience is and supply options for business utility beyond just their visiting your site. Suggesting geographical locations nearby,
showing customer reviews, and making contact information readily available are all possible ways in which to further assist a user who visits your
site as one of ten current tasks. Finally, the most important part of promoting that you value customer service through your e-commerce website is
to make avenues for customer service blatant. The site design must have contact information conspicuously displayed. Should there be any problems in
a transaction at all, the customer must have a direct path to follow in order to remedy it.