Blogging is most commonly thought of as a way for everyday people to share an experience, such as traveling, or to easily publish personal work. However, blogging is an underrated tool for businesses. 

By making and maintaining a blog, a business increases its ability to communicate and coordinate with both potential and existing customers. The challenge
comes in writing content and keeping up with relevant topics. Consistently contributing to a blog means man power and time, and most companies might
not have availability for what seems like excess work. However, we believe that with the available tools and programs out there to help you maintain
your blog, the benefits of doing so are well worth it.

First, blogging is the perfect avenue for brand messaging and distribution of information out into the world. Second, by doing just that, a business is
naturally increasing its connection to search engines. Third, blogging serves as a tool to educate your consumer and promote your product to them in
an informative way. Blogs are interesting and informative to draw customers in, boosting your reputation within your particular specialty.

So how can you tackle the stress of constant blogging in order to harness these important benefits? Luckily, there are a number of programs out there designated
to facilitate the blogging process. A few examples of such programs included: Kapost, Inboundwriter, and Curata. These platforms offer such services
such as the ability to pre-write posts to have them released at designated times and intervals. By essentially programming your blog to run itself,
your can put in the work in bigger chunks and then not worry about constantly updating your blog. Another feature of some of these programs is data
analytics. By analyzing different searches and general behavior of users, you will be more on top of writing on topics that customers want to read
about; relevance is extremely important in maintaining popularity. Finally, some programs allow you to search the web at large to see what types of
content are already out there. This allows you to brainstorm ideas for your own content generation.

Another important consideration is the manner in which you are distributing your content. Where your blog is being displayed and how it is being shown
are crucial for success. Similar programs to those described above exist for this very purpose. Content distribution tools, like Onespot, are used
to post content on a range of sites such as social media, business owned websites, or advertising platforms. Additionally, programs like Simplereach
use data analysis to determine where your blog will be best viewed and can post multiple segments to different sites depending on how much traffic
it predicts will be generated. There are also specialized content distribution tools that are specialized in one form of distribution. For example,
Buffer only connects your blog with the social media platform.

Helpful tools and programs exist to make building and sustaining a blog easier. Blogging is incredibly important for your business, and as a means to getting
your brand and product out there on the web, an indispensable way in which to better your internet presence.