Responsive Design: How SEO and RWD Can Boost Your Business, Fast
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Responsive Design: How SEO and RWD Can Boost Your Business, Fast

by Seth Worby

Search engine optimization (SEO) is on the tip of everyone’s tongue – and rightly so. This effective strategy for driving traffic to a specific website relies on using written content that’s heavy on specific phrases. For example, if you’re in the business of selling roof repair products, your SEO content should use the words “roof,” “roofing” and “roof-repair products” in excess. Search engines, like Google, will reward your hard work by presenting your search-engine optimized website at the top of the search results list.

SEO content paired with responsive web design (RWD) will bring to your viewers an unparalleled browsing experience. With RWD, your site will automatically reformat based on the screen in question – so your content will never look “off” on a cell phone’s tiny screen – or on a oversized desktop monitor. RWD ensures that users will have the same experience with your site no matter what platform they’re using – and your content will load quickly, whatever the device.

But updating your website can seem like a Sisyphean task – so here are some tips to help you break it down. Freshening your website is usually worth it – and it doesn’t have to take all day, or even break the bank.

First of all, remember that SEO and RWD will get you “in” with Google. And that’s a place all business owners want to be. Anecdotal evidence seems to show that Google assesses search engine ranking in part based on whether a site is RWD-enabled. With RWD in place, your site is a lot less likely to produce redirect errors – the kind that tend to occur when creating separate sites for desktop computers and mobile devices.

RWD also cuts down on duplicate content, so Google will never assume you’re trying to skew search results with a flood of useless SEO content. And RWD mitigates “bounce rates,” which go up when users visit your site, then immediately navigate away from it. Many viewers “bounce” from a website when they realize it isn’t RWD-enabled, and the content’s formatting doesn’t “fit” with their device.

RWD creates a streamlined, superior user experience (UX)—always critical when considering that these visitors are your potential customers. With an RWD-enabled site, you’ll impress upon your viewers certain standards. Your content will always be clear and easy to read. Your visuals – images, maps, or diagrams – are easily viewed and eye-catching. Your branding is consistent over each page within your site, and users can easily navigate between pages. Ultimately, a strong user experience cuts down on bounce rates and draws more visitors to your site. Equipped with engaging, dynamic, and visually appealing content, your RWD-enabled site will keep customers coming back again and again.

Simplify your URL. With RWD technology, you’ll only need one URL to share your content, regardless of the devices your customers use to find you. RWD demands only one URL, which boosts your social media share count. When customers are liking, tweeting, or sharing your content on social media, they’re doing so from the same, single link. The number of shares, likes, and re-tweets you earn has a direct effect on your social media ranking.

As you’re revamping your organization’s website, be sure to demand RWD for assured consistency, improved functionality, and eye-catching design – hit after hit.