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Quick Guide: Installing The Facebook Ad Pixel

Today, we would like to guide you through the process of installing Facebook Ad Pixel. The Facebook Ad Pixel provides incredible data to help you improve your ad campaigns based on real audience attitudes and customized advertising campaigns. 

We will walk you through the process of installing the Ad Pixel so that you can use it to your advantage. 

  1. First, you simply go to your Facebook Pixel tab in Ads Manager and “Create a Pixel.” 
  2. Second, choose a name for your pixel that represents your business and check the box to accept the terms. 
  3. Third, and finally, click “Create Pixel.” 

The Facebook Pixel code contains both pixel base code as well as event code. The base code ought to be installed on every page within your website in order to track activity throughout your website. This installation is done by going to the Pixels page in the Ads Manager, clicking “Actions,” then “View Code,” and then copying the base code into the tags for individual web pages. The event code is simple to add as well. First, go to the Pixel page in Ads Manager, then click “Create Conversion,” followed by “Track Conversions with Standard Events,” copy whichever event code you want, and paste that code on the relevant web pages. One detail to note is that you are able to define the parameters by which each event is defined. This allows you to gather data based on content ID, value, currency, or any particular parameter that matters most to your data collection. Using the Facebook Ad Pixel is the perfect way to measure the conversions resulting from your ads, allowing you to create more optimized advertisements for more targeted audiences. Try it today!

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