RECENT NEWS AND BLOG
How Important is Page Speed for SEO?
A fast web and user experience is something that Google has long promoted. And at Champ, we advocate speed for our clients. The importance of page speed is difficult to quantify, but we know this: faster is better. All things being equal, if your competitor’s website loads faster than yours, they’re going to outrank you […]
Education
When Is It Time to Rebrand?
How do you know when it’s time to refresh your brand? Get the breakdown of our exact process for client rebrand projects to gain some insight for you and your business. Unpopular opinion: your brand is not yours to create. That’s right, we said it. As marketing landscapes ebb and flow, branding has increasingly become […]
Education
SEO Basics You Need to Master
There is a lot that you could and actually should do to attract visitors to your site. One of these things is optimizing your website for search engines like Google. According to HubSpot, 75% of searchers never go past the first page of search results — this is why it is so essential to rank […]
Education
How Major Brands are Responding to the Black Lives Matter Movement
In the words of author and political activist Angela Davis, “In a racist society, it is not enough to be non-racist, we must be antiracist.” The Black Lives Matter movement calls on everyone to take direct action in honor of the countless number of Black people who have been killed at the hands of the […]
News & Events
ADA Compliance for Websites: What you need to know
As industry standards evolve, more and more businesses are not only striving, but expected, to be accessible to users everywhere. With a proactive approach, your company can not only be exemplified from aggregations of complaints, but can grow and demonstrate its commitment to serving the public in its entirety. What is ADA? The Americans with […]
Education
Presentation is as important as the gift itself
In the spirit of giving, you can think of your brand or product like a gift box. While what’s inside may be phenomenal, people are going to look at how it’s presented first. Make sure you’re doing your company justice by ensuring that your product or service is “wrapped” beautifully! Below are examples of some […]
Education
Behind every successful company merger is a great rebranding strategy
Recently, the supportive housing group Mainstay underwent a company merger. As one of our trusted clients, they worked alongside us to rebrand the company image in order to serve their audience better and to grow their business. Through this process, the Mainstay merger served as an opportunity to align with a new brand identity while […]
Education
Refreshing a beloved brand
It’s easy to confuse a rebrand with a brand refresh. They are actually two different things and serve distinct purposes. Rebranding is an extensive endeavor that involves stepping away from existing logo and brand elements and starting completely over. Companies choose to rebrand if their current brand is confusing, no longer accurate, or due to […]
Education
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