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Marketing & Women’s History Month: How Women Shaped Modern Marketing
Marketing and advertising have long been seen as a “Playboy’s club.” Consider depictions like the womanizing Don Draper of Mad Men and the sexist stereotypes or hypersexualization of women constantly reinforced in advertising. Yet with nearly 80% of purchases and purchase influence made by women, you’d think it makes more sense to see women behind […]
Diversity & Inclusion,Education
What You Can Learn from the Pumpkin Spice Marketing Phenomenon
Since 2003, the Pumpkin Spice Latte has taken the world by storm. A seemingly ordinary seasonal drink now floods social media feeds, advertising, supermarket shelves, and more weeks before autumn sets in. The pumpkin spice latte, also affectionately known as the “PSL,” has a Twitter account with 86K followers. Talk about world-famous. What’s essential about […]
Education
Why Does Your Small Business Need Email Marketing?
Email marketing is one of the most valuable pieces of owned media that your small business can leverage. Unlike social media platforms which can be shut down at a moment’s notice, such as if there were widespread suspensions or Mark Zuckerberg just decided to close doors one day, email marketing is always yours. In other […]
Education
Why Google Business Identity Attributes Matter for Black-Owned Businesses
Building a successful business isn’t just about quality products and competitive pricing. Consumer trends show that the values of your business, the identities of the people behind it and their commitment to social justice, carry significant weight — particularly in a nation rocked by racism and police brutality in recent years. Motivated by current events, […]
Diversity & Inclusion,Education
Content Credibility: How to Establish a Trustworthy Brand
Think about the brands you personally follow on social media. They’re probably fun brands that you already shop from or admire for their content or products. We’d bet they’re also brands that you trust. Establishing a trustworthy brand means building a strong relationship with your audience through content. This means creating content that is intentional […]
Education
Why Your Brand Can’t Afford to Stay Silent on Social Issues
We’re not here to debate it: your brand cannot afford to stay silent on social issues. For decades, businesses have considered themselves separate from politics (which is often far from true in the first place). From small businesses to large corporations, marketing teams did not want to ruffle any feathers. But, times have changed. In […]
Diversity & Inclusion,Education,News & Events
7 SEO Benefits of Having a Website Blog for Your Business
Nowadays, it isn’t enough to charm your customers on social media. While changes in the way people use social media, like Instagram and TikTok, make these platforms extremely powerful for your business, they are not owned channels. If Facebook shuts down for the day, you lose access to your audience immediately. If you have hundreds […]
Education
How Do You Figure Out What Time and Day to Send an Email?
Email marketing is one of the most effective ways to connect with your audience and convert them into paying customers. Building your mailing list, writing emails strategically, and designing them with your audience in mind is no easy task. The last thing you want is to have a beautifully crafted email, perfectly tailored to your […]
Education
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