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Web Resources and Design Inspiration Guide
As a web designer, there is nothing more useful than working with a client that can communicate their design ideas for the vision of their website. Even though it may seem like a designer’s dream to hold all the creative power, sometimes it can be challenging to hold all the cards. A combined effort with […]
Education
Got Links?
Though Google and other search engines have made various updates to their algorithms over the years, one truth has held strong throughout – the more links you have pointing to your site, especially those from authoritative and trustworthy sites, the better your chances are at ranking well in the search engines. The reason links are […]
Create Relevant Content
Content is so important in the world of SEO, and it is even more important that it’s relevant. When creating content, there are some large areas you want to focus on to make sure it does not get labeled as black hat tactics or spamming by Google. When writing your content, there are a few […]
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Getting Started with Pay-Per-Click
What is pay-per-click? It’s been around for a while, and if you’ve used a search engine, chances are you’ve encountered it, but may not be aware of what it is. Pay-per-click is a form of advertising through which users purchase sponsored links on SERPs (search engine results pages). You’ve probably noticed the ads that appear […]
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Define a Visual Hierarchy
Visual hierarchy is the order in which the human eye perceives what it sees. In much simpler terms, this means when you look at something, you tend to notice certain things first, others later, and some not at all. What attracts your eye right away? It could be a background if the color pops out, […]
Contact Forms Are Key
Have you ever gone into a store and wanted to buy something or had a question, but the cashier was nowhere to be found? This is exactly what can happen on your site if you don’t have an easy-to-find contact form. Having a form that is simple to access and use can make a tremendous […]
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Is it Time to Redesign?
According to HubSpot in a survey conducted last year, marketers are redesigning their websites more frequently than one would think. More than half, 68% to be exact, have undergone a redesign in the last 12 months. For the businesses that took on the challenge the redesign took between 4-5 months. But when is the right […]
Writing newsletters your customers care about
In the age of spam laws and junk folders, when most people want to avoid clutter in their email, and Google is filtering out promotions in its inboxes automatically, how can you create a newsletter that your customers will actually read? Is it all a waste of time? Newsletters remain a valuable way to interact […]
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