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RECENT NEWS AND BLOG

Create Relevant Content

Content is so important in the world of SEO, and it is even more important that it’s relevant. When creating content, there are some large areas you want to focus on to make sure it does not get labeled as black hat tactics or spamming by Google. When writing your content, there are a few […]

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Education

Getting Started with Pay-Per-Click

What is pay-per-click? It’s been around for a while, and if you’ve used a search engine, chances are you’ve encountered it, but may not be aware of what it is. Pay-per-click is a form of advertising through which users purchase sponsored links on SERPs (search engine results pages). You’ve probably noticed the ads that appear […]

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Education

Define a Visual Hierarchy

Visual hierarchy is the order in which the human eye perceives what it sees. In much simpler terms, this means when you look at something, you tend to notice certain things first, others later, and some not at all. What attracts your eye right away? It could be a background if the color pops out, […]

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Contact Forms Are Key

Have you ever gone into a store and wanted to buy something or had a question, but the cashier was nowhere to be found? This is exactly what can happen on your site if you don’t have an easy-to-find contact form. Having a form that is simple to access and use can make a tremendous […]

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Education

Is it Time to Redesign?

According to HubSpot in a survey conducted last year, marketers are redesigning their websites more frequently than one would think.  More than half, 68% to be exact, have undergone a redesign in the last 12 months.  For the businesses that took on the challenge the redesign took between 4-5 months.  But when is the right […]

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Writing newsletters your customers care about

In the age of spam laws and junk folders, when most people want to avoid clutter in their email, and Google is filtering out promotions in its inboxes automatically, how can you create a newsletter that your customers will actually read? Is it all a waste of time? Newsletters remain a valuable way to interact […]

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Education

How to Determine the Right Keywords

In Google, the top three search engine results account for approximately 60% of all search engine clicks. Having an effective keyphrase strategy is an essential part of working towards being part of these top three search engine results and driving more qualified traffic to your website. The first step to finding the right keywords is […]

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Education

Facebook Images: Posting great quality images with ease

Have you ever been disappointed by the image quality of your Facebook photos and wonder why they never look quite right? If so, then you’re not alone! Some of the most common complaints of photo issues are washed out color, sharpness and overall clarity. As a graphic designer and photographer, I share your frustration and […]

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