There are dozens of SEO tools available on the internet. Many are free and others you may have to pay for. However, ones that require payment usually have some length of trial period so that you can test out the product before purchasing. Keep in mind that this is only a brief overview of a few of the available tools.  

Domain tools, such as Wayback Machine, allow you to look through the history of you or a competitor’s website. SEO tools for web analytics, such as Alexa,
Google Analytics, MozCast, or Raven Tools, prove very useful for building SEO. These tools provide information about demographic data, page speed,
analytics on landing pages, daily reports of SERP changes, marketing status, and more.

Link Assistant, Majestic SEO, and Open Site Explorer are all examples of link building research tools. These incredible tools provide backlinking data,
use link checkers to validate your links, and index anchor text distribution. Browser extension tools, like Browseo, work with you to modify the intricate
details of your browser set up.

Email management tools can check email opening rates, help build a relationship with potential clients, and test email templates. Some of these programs
include Banana Tag and Linksy.me Email Guesser.

Organic keyword research tools, like KnowEm, PPC Hero, and Market Samurai, assist you in finding keywords and keyword combinations that will be particularly
useful for boosting SEO.

Google Penalty Checker alerts you about Google updates that might impact your site, Google Map Maker helps you add your information to public map information,
and Google Trends works to graph what keywords and searches are high in popularity right now.

By using one or a combination of these SEO tools, you can take your SEO to the next level. The more data you have about what is and isn’t working for you, the better job you can do at promoting your site and increasing its visibility.

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