This article was featured on Boston Business Journal on July 9, 2014. You can read the full article here.

A Natick pet store has discovered the purr-fect way to attract potential customers.

Pet World has launched a cat cam — or what it calls a “Kitty City Cat Cam” — to allow feline fans a view of adoptable cats in the store’s shelter (the store donates the cat shelter space to Stray Pets in Need of Massachusetts).

The cat cam comes after Pet World recently relaunched its website with the help of Champ Internet Solutions of Newton.

The cam is only online from 11 a.m. to 9 p.m.