Say you have a website about cars, and are looking to add an individual page about driving safety. If you were to have the link to that page be: www.cars.com/672978
how would anyone, be it a user or a Google spider, be able to decipher the content from the link only? On the other hand, if you titled this link www.cars.com/drivingsafetytips,
the necessary information is readily available—just like the listing in the table of contents in a cookbook. 

Search engines will look to the title attribute as one element in an algorithm determining if the content is related to the current search. Not only does
using title attributes on links provide an advantage, they also provide another location to insert a keyword. It also helps the search engine understand
the content within the webpage and encourages it to assume that it is relevant for a search. While the anchor text names a link, a title attribute
provides further information about what the actual link is. 

Some debate the usefulness of focusing energy on title attributes as a method of SEO. However, the multi-purpose and user-friendly nature of title attributes
suggests that there is no harm and only benefit. Accurately naming title attributes to reflect the subject matter of a link provides information to
guide both Google and your users. Doing so betters the organization of your website and offers your site more opportunity to be understood by a search
engine as well as to be connected to relevant search terms.