If you are a business that owns a website, this service from Google can come in very handy to you, and give you a plethora of information on your website. Some of the big services you can get out of this are content analytics, mobile app analytics, a conversion suite, social reports, and advertising analytics. All of these different services can give you more then enough information to get a strong idea of who your site is reaching and how well it is performing. You can gain access to Google Analytics by signing up with a pre-existing Google account. It then asks some information about your website and for your web address. They then give you an asynchronous tracking code to insert into your web HTML coding. Once you paste this code into your HTML of your site Google Analytics will provide you with all of this information! Strong analytics are a must-have for a strong website.