You can certainly plan a vacation this summer, but don’t let your website spend too much time at the beach. We live in a time when people rely on the internet for their informational and shopping needs. When it comes to websites, trends are always changing, so keeping up with them is crucial. For e-commerce websites, this is perhaps even more important. The increase in online shopping continues to grow immensely and competition is fierce. If your e-commerce website isn’t user-friendly and easy to navigate, you can say goodbye to potential sales. There are plenty of other websites waiting to scoop up lost customers potentially because of a bad experience they had on your site, so nip it in the bud with these best practices.
Soak Up the User Experience
User experience is key, and if a customer can’t easily find what they’re looking for, they’ll look elsewhere. Setting up your e-commerce site with intuitive funnels and categorization will ensure potential customers are quickly satisfied. Are you utilizing sub-categories and filters to help customers narrow down their options? Are your product categories set-up in a fashion that allows for easy navigation? Do you have a clearly accessible search field for users to type in their search queries? Do you have a live chat functionality in place or an easy way for the customer to get in touch on-the-fly? These are all important features for helping a customer find what they need. Ensuring these features carry over to the mobile experience is equally as important.
It goes without saying that a mobile version of your site is a must these days. With more people using their phones and tablets to make purchases, if you don’t have a responsive site, you’ll lose customers. From shopping pages to checkout, this should be at the top of your list for an e-commerce site as the percentage of mobile users continues to rise. Speaking of checkout – nobody has much patience these days, so make your purchase process as quick and convenient as possible.
Once a customer has finally made their decision and their cart is ready to go, don’t let an out-of-date checkout process drive them away. Make this process simple and seamless. Don’t distract your customer with additional subscriptions and upsells – focus on securing that which they’re already intending to purchase. If you have the capability to store customer information within an account, this will make the process even easier as they won’t have to repeatedly input their information, which may keep them coming back simply to avoid the headache of having to input their information on another site. A good shopping experience will bring with it loyalty. If a customer does happen to abandon their cart, there are ways to re-engage after the fact.
Don’t let an abandoned cart get you down, and don’t empty that cart! By keeping a customer’s cart active, there are methods of outreach you can use to get them back on the site and complete their purchase. Sometimes, a simple follow-up email and/or reminder is all it takes. Or offer them free shipping or a percentage off their purchase if they return.
Hopefully these strategies will help you to bring your e-commerce website to the next level. By staying ahead of the curve, you can ensure you get the best results from your site and don’t lose customers because of any oversights.