Having an email list and sending to it on a regular basis is not enough. Even with a great HTML template and an optimized blast platform you may be missing opportunities. What do we mean?

When conducting email marketing, it’s important to gather as much information as you can. You want information about your subscribers and about their likes
and dislikes. The more you know about your subscribers, the easier it is to segement them into different groups.

When you are sending emails, its important to try various tactics to engage your users. A/B testing, or doing a direct comparison between two email versions
or two subscriber lists, can give you valuable information about what works for you and what doesn’t. This will allow you to fine-tune your messages
in the future to achieve higher open-rates and better click-throughs.

Things to consider versioning and testing are: banner graphics, subject lines, image placement, image type, headlines, text links versus button links.
 The list could go on. Just make sure that you choose only one variable at a time to test so that you can get clear information about which version
performed better and why.

You may also want to try using different variables to segment your lists, you can create emails more targeted to users interests if you can group them
by similarities. 

Don’t just go month after month sending the same email template with the same form content to the same list. Capitalize on your asset by optimizing your
emails over time with A/B testing.

Click to learn more about: Email Marketing