There are more than 364 million users connected to LinkedIn and the site remains unique in its purpose. The site has a number of tools available that you
can use to promote your business! Let’s review some ideas on how you can easily promote your business on LinkedIn.
- In 2014, LinkedIn launched a publishing platform in house; members are now able to publish their content through the site directly. By adding publications
within the LinkedIn site, a member can boost their profile (papers shared on personal profiles and within a particular network) and build authority
within the site.
- There is a great tool called the Groups feature: Groups sets up a subset of professionals or business within a specified grouping such that certain
content, job opportunities, and business relationships are all automatically connected. By creating and maintaining these groups, a business can
boost authority within an industry and create a community online. This community can then serve as a great source of clients or learning materials.
- The Showcase Page tool on LinkedIn extends the typical page built for businesses, allowing specifics to be spotlighted. If there is a particular brand,
company, or business campaign of interest, your business can utilize the Showcase Page to promote it to viewers. These pages are ideal for targeting
communities and partners.
- Two LinkedIn features that can be used independently, but really thrive as a unit. First, there is the Content Marketing Score. This analytics tool
calculates a score to help business gauge the impact of the money spent on marketing and advertisements. Second, there is the Trending Content
feature. This creates a list of topics based on a company’s targeted consumer and ranks them in order of popularity. As a unit, the Content Marketing
Score and the Trending Content feature allow a business to direct content and advertising appropriately to boost success on LinkedIn.
By maintaining an up-to-date LinkedIn profile and following these simple tips, your business will thrive on this popular business media platform!
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