The Google algorithms that we all know and love have shifted away from keyword stuffing and general overuse of keywords. While trying
to increase the number of occurrences of a keyword or phrase on your website had been on the forefront, these methods have been bypassed by more content
oriented techniques. 

Don’t get us wrong, strong keyword research, analyzing traffic and sales, and assessing the competition are still useful ways in which to create keyword
tags important to search rankings. However, Google is cracking down on this being the most fruitful method. User intent has gained significant footing
in this domain, and is much more important to focus your efforts on. In this way, the structure of on-page SEO has changed. Here are some items to
focus on:

• Word count—Google prefers longer, more expansive content. This implies that taking the time to fully cover the topic on hand, and really supplying thorough information is crucial. 
• Relevant terms and proof terms—relevant terms refer to words that typically accompany a specific topic, while proof terms refers to words that are necessary when talking about that specific topic. 
• Content-relevant keywords—keywords remain important and should certainly still be incorporated into your content. 
• Internal links—more links are better, but the quality and relevance of those links is also very important. 
• Meta-tags and headers—these tools are simple to create and indispensable when it comes to getting relevant information to the user faster. 

By viewing the content of your website as a more complex set of tools than the frequency of keywords alone, you will boost your overall search engine ranking.
Keywords were the main event only a few years ago, but SEO requires a more thorough effort to keep up with more sophisticated search algorithms.

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