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RECENT NEWS AND BLOG

How To Approach Your Marketing Plan in 2024

It’s that time of year again! You’ve just wrapped up a successful business year – reviewing strategies, marketing efforts, and end-of-the-year KPIs. With a new year in bloom, it’s now time to put on your brainstorming hats and craft up a business marketing plan for 2024.  Establishing a strong marketing plan at the beginning of […]

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All,Education,News & Events

Artificial Intelligence vs. Human Marketers: Which is Better?

There was once a time when the invention of the internet completely spun the world on its head, changing everything about society as we once knew it. Few thought we’d have another invention like that again. Yet, artificial intelligence (AI) technology has proven that to be false. As rapid advancements in AI give us tools […]

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Education,News & Events

Here’s Everything We Know About Threads, Instagram’s Latest Social Media App

If there’s one thing about social media that will always be true it is that it is constantly evolving – and Instagram’s latest social media app, Threads, is reminding us exactly how constant that is. In Meta’s most recent copycat scheme to get a hold of another tech company’s market share (cough, cough, Twitter), Threads […]

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News & Events

Pride & Digital Marketing: How Brands Can Do Better During Pride Month

Every year as June rolls around, brands start to participate in “allyship” by throwing rainbows on, well, everything. In the midst of the marketing chaos, many businesses forget about the month’s true history, making their allyship look a lot more like rainbow washing, a concept that has come to light and been called out by […]

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Diversity & Inclusion,Education,News & Events

Why Your Brand Can’t Afford to Stay Silent on Social Issues

We’re not here to debate it: your brand cannot afford to stay silent on social issues. For decades, businesses have considered themselves separate from politics (which is often far from true in the first place). From small businesses to large corporations, marketing teams did not want to ruffle any feathers. But, times have changed. In […]

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Diversity & Inclusion,Education,News & Events

How Major Brands are Responding to the Black Lives Matter Movement

In the words of author and political activist Angela Davis, “In a racist society, it is not enough to be non-racist, we must be antiracist.” The Black Lives Matter movement calls on everyone to take direct action in honor of the countless number of Black people who have been killed at the hands of the […]

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News & Events

Bold Marketing: From Cannabis to Regenerative Medicine Industries

We hosted a panel discussion with the American Marketing Association’s Boston Chapter where speakers from the world of medicinal marijuana, food, and medicine came together to discuss lessons learned, best practices and more. Atendees were treated to a dynamic conversation they won’t soon forget and came away with new learnings that will change the way they […]

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News & Events

IdeaMensch Interview with our CEO, Seth Worby

This article was featured on IdeaMensch on February 27, 2019. You can read the full article here. Take calculated risks. Be open to change. If you have big goals you need to take big steps to achieve them. A natural entrepreneur since childhood, Seth Worby is the CEO of Newton, MA based digital marketing firm, […]

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