RECENT NEWS AND BLOG
CHAMP Enters a New Era of Marketing in 2025
A lifetime ago, in 2004, CHAMP started off as a college business class project and one-man dorm room operation. (Think, Facebook, but more likable than Zuckerburg and set in the rural landscape of Lake Champlain.) Over a decade later, that college kid’s dream has spun off into a team of powerhouse digital marketers from all […]
Education,News & Events
How To Approach Your Marketing Plan in 2025
It’s that time of year again! You’ve just wrapped up a successful business year – reviewing strategies, marketing efforts, and end-of-the-year KPIs. With a new year in bloom, it’s now time to put on your brainstorming hats and craft up a business marketing plan for 2025. Establishing a strong marketing plan at the beginning of […]
All,Education,News & Events
Artificial Intelligence vs. Human Marketers: Which is Better?
There was once a time when the invention of the internet completely spun the world on its head, changing everything about society as we once knew it. Few thought we’d have another invention like that again. Yet, artificial intelligence (AI) technology has proven that to be false. As rapid advancements in AI give us tools […]
Education,News & Events
Here’s Everything We Know About Threads, Instagram’s Latest Social Media App
If there’s one thing about social media that will always be true it is that it is constantly evolving – and Instagram’s latest social media app, Threads, is reminding us exactly how constant that is. In Meta’s most recent copycat scheme to get a hold of another tech company’s market share (cough, cough, Twitter), Threads […]
News & Events
Pride & Digital Marketing: How Brands Can Do Better During Pride Month
Every year as June rolls around, brands start to participate in “allyship” by throwing rainbows on, well, everything. In the midst of the marketing chaos, many businesses forget about the month’s true history, making their allyship look a lot more like rainbow washing, a concept that has come to light and been called out by […]
Diversity & Inclusion,Education,News & Events
Why Your Brand Can’t Afford to Stay Silent on Social Issues
We’re not here to debate it: your brand cannot afford to stay silent on social issues. For decades, businesses have considered themselves separate from politics (which is often far from true in the first place). From small businesses to large corporations, marketing teams did not want to ruffle any feathers. But, times have changed. In […]
Diversity & Inclusion,Education,News & Events
How Major Brands are Responding to the Black Lives Matter Movement
In the words of author and political activist Angela Davis, “In a racist society, it is not enough to be non-racist, we must be antiracist.” The Black Lives Matter movement calls on everyone to take direct action in honor of the countless number of Black people who have been killed at the hands of the […]
News & Events
Bold Marketing: From Cannabis to Regenerative Medicine Industries
We hosted a panel discussion with the American Marketing Association’s Boston Chapter where speakers from the world of medicinal marijuana, food, and medicine came together to discuss lessons learned, best practices and more. Atendees were treated to a dynamic conversation they won’t soon forget and came away with new learnings that will change the way they […]
News & Events
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