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5 Ways to Make Your Social Media More Accessible
Photography and videography on social media are powerful ways to market your brand or business. However, it’s important to remember that we all perceive this marketing content differently. Some may have difficulty visualizing certain forms of imagery or content, while others may be impaired in hearing audio or media. The World Health Organization (WHO) states […]
Boating & Marine,Cannabis & CBD,Diversity & Inclusion,Education,Food & Beverage,Jewelry,Travel & Tourism
Pride & Digital Marketing: How Brands Can Do Better During Pride Month
Every year as June rolls around, brands start to participate in “allyship” by throwing rainbows on, well, everything. In the midst of the marketing chaos, many businesses forget about the month’s true history, making their allyship look a lot more like rainbow washing, a concept that has come to light and been called out by […]
Diversity & Inclusion,Education,News & Events
The Do’s and Don’ts of Cultural Appropriation in Marketing
Any business or business owner understands that marketing is primarily about your relationship with consumers than the actual business plan. A solid marketing strategy aims to build relationships with every consumer – keeping them up to date with trends, pop culture, media, and other current events. Cultural diversity is meant to be an environment that […]
Diversity & Inclusion,Education
The Power of Photography and Videography in Marketing
Living in a media-forward era, there are numerous media outlets that constantly educate, advertise, and access thousands of viewers every day. For any business to stay up to date in a saturated market, you’ll need to do more than just maintain a solid business marketing strategy. Unique photo and media content can elevate your brand […]
Diversity & Inclusion,Education,Jewelry
Marketing & Women’s History Month: How Women Shaped Modern Marketing
Marketing and advertising have long been seen as a “Playboy’s club.” Consider depictions like the womanizing Don Draper of Mad Men and the sexist stereotypes or hypersexualization of women constantly reinforced in advertising. Yet with nearly 80% of purchases and purchase influence made by women, you’d think it makes more sense to see women behind […]
Diversity & Inclusion,Education
Why Google Business Identity Attributes Matter for Black-Owned Businesses
Building a successful business isn’t just about quality products and competitive pricing. Consumer trends show that the values of your business, the identities of the people behind it and their commitment to social justice, carry significant weight — particularly in a nation rocked by racism and police brutality in recent years. Motivated by current events, […]
Diversity & Inclusion,Education
Why Your Brand Can’t Afford to Stay Silent on Social Issues
We’re not here to debate it: your brand cannot afford to stay silent on social issues. For decades, businesses have considered themselves separate from politics (which is often far from true in the first place). From small businesses to large corporations, marketing teams did not want to ruffle any feathers. But, times have changed. In […]
Diversity & Inclusion,Education,News & Events
How Your Business Can Answer the Call for Diversity, Equity, and Inclusion through Marketing
In the past decade, there have been consistent rude awakenings in our country around social and racial justice. From police brutality targeting Black Americans to misinformation causing an increase in hate crimes towards Asian Americans, viral movements have inspired a fight for diversity and inclusion. As these movements mobilized across the Internet, circulating – often, […]
Diversity & Inclusion,Education
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