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10 Tips for Data Driven Content

If you have dabbled in the website development, you’ve heard of Search Engine Optimization (SEO). 

While the internet began as a small domain, nowadays it is it impossible to get discovered online without a direct focus on SEO. Obviously, good content
is always the goal, but success online is not about quality alone. Here we offer some tips for your website to ensure that it works up the SEO ladder
and establishes itself.

Here we offer some tips for your website to ensure that it works up the SEO ladder and establishes itself:

  1. The world of web design has surpassed simple keywords and moved onto intent. While keywords were about number alone, intent demands that phrases and words of high importance are incorporated into a greater level of content. Valuable information must be provided and consumers must feel engaged in the material. 
  2. Keywords, however, must not be forgotten. Keywords defined as “action-oriented” are more likely to direct a user through a site with distinct purpose. Using keywords in titles and headlines, along with descriptions remains important to online presence. You want people to see what they are searching for quickly and act on it. 
  3. Make sure to properly classify your content. Are you trying to promote information or a product? What is the source of your content–editorial or branded? These answers will be important when choosing how to display content to the targeted audience. 
  4. Use Google’s Quality Ratings Guidelines as target list to score your site on quality. Google uses the acronym EAT to represent Expertise, Authority, and Trust as three vital features of any website’s content. Online reputation, technical level of the site, and quality of design are some of the other measures important focus on. 
  5. Presentation really can be everything. A better presentation will increase interaction. We all can relate to trusting a site that “looks better.” Putting adequate time into your design will make a difference in how people judge the authority and validity of your site. Make the most of fonts, colors, headlines, spacing, boxes, and borders.
  6. Micro-content is a life-saver. Present your content in smaller doses to not overwhelm your audience. Quotes, infographics, and images are easier to digest for the user, and these small bits of information are easier (and therefore more likely) to be remembered and shared through social media. 
  7. Use what you know to write copy in the most appealing way. The more text there is to a site, the more trusting a viewer might be that the writer did his or her research. However, we also know that people will rarely read all of the content on a site. Use this knowledge and split your content into smaller doses with the most important information presented first. 
  8. Don’t hesitate to promote and re-market. Researching your audience and finding an appropriate social media medium to advertise on can be crucial. Digital promotion starts with clever use of paid media and then expands to free advertising through availability. Furthermore, once your have your consumer hooked, don’t let them get away by pushing newsletters or social channel subscriptions. 
  9. Reassess how you measure your website’s success. Page views, social shares, and clicks are great tangible ways to measure how your site is doing. However, looking at brand lift, audience engagement, reader return, conversions, and longevity are also great gauges to measure against. 
  10. Finally, do not underestimate the power of re-purposed content. Take the content you know to have worked and present it in different ways: videos, papers, slideshows, infographics, and webinars. Offering similar information in a variety of formats will help reach a broader audience and increase understanding.
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